Brand USA Fiscal Year 2018 ROI Study by Oxford Economics
According to the results of the study, since Fiscal Year 2013 Brand USA’s marketing efforts generated:
- 6.6 million incremental visitors who spent
- $21.8 billion on travel and fare receipts with U.S. carriers, and generated
- $6.2 billion in federal, state, and local taxes and
- $47.7 billion in total economic impact, which has supported, on average,
- Nearly 52,000 incremental jobs each year, with a
- Marketing ROI of 28:1 and overall ROI of 25:1
- Sales Missions & Trade Show Participation
According to the results of the study, in 2018 Brand USA’s marketing efforts generated:
- 1.13 million incremental international visitors who spent
- $4.1 billion on travel and fare receipts with U.S. carriers, and generated
- $1.17 billion in federal, state, and local taxes and
- $8.9 billion in total economic impact, and supported
- 52,305 incremental jobs