Brand USA Fiscal Year 2019 ROI Study by Oxford Economics
According to the results of the study, since Fiscal Year 2013 Brand USA’s marketing efforts generated:
- 7.5 million incremental visitors
- $24.9 billion in incremental spend
- $54.5 billion in total economic impact
- $7.1 billion in federal, state, and local taxes
- Over 50,000 incremental jobs supported each year
- A return to the U.S. economy an average of $27 for each $1 spent on marketing activities
Importantly, approximately half of the jobs supported are outside of the travel and tourism industry, including manufacturing, construction, finance, retail, and more.