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Brand USA Fiscal Year 2018 ROI Study by Oxford Economics

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According to the results of the study, since Fiscal Year 2013 Brand USA’s marketing efforts generated:
  • 6.6 million incremental visitors who spent
  • $21.8 billion on travel and fare receipts with U.S. carriers, and generated
  • $6.2 billion in federal, state, and local taxes and
  • $47.7 billion in total economic impact, which has supported, on average,
  • Nearly 52,000 incremental jobs each year, with a
  • Marketing ROI of 28:1 and overall ROI of 25:1
  • Sales Missions & Trade Show Participation
According to the results of the study, in 2018 Brand USA’s marketing efforts generated:
  • 1.13 million incremental international visitors who spent
  • $4.1 billion on travel and fare receipts with U.S. carriers, and generated
  • $1.17 billion in federal, state, and local taxes and
  • $8.9 billion in total economic impact, and supported
  • 52,305 incremental jobs