ROI study

Brand USA Fiscal Year 2021 ROI Study by Oxford Economics

Over the past nine years, Brand USA's marketing efforts have generated:
  • 7.7 million incremental visitors
  • Nearly $25.5 billion in incremental spend
  • Nearly $56 billion in total economic impact
  • $7.3 billion in federal, state, and local taxes
  • Over 40,000 incremental jobs supported each year

Importantly, approximately half of the jobs supported are outside of the travel and tourism industry, including manufacturing, construction, finance, retail, and more.