ROI study

Brand USA Fiscal Year 2023 ROI Study by Oxford Economics

Over the past 11 years, Brand USA's marketing efforts have generated:

  • 8.7 million incremental visitors
  • Nearly $22.8 billion in incremental spend
  • More than 36,800 incremental jobs supported each year
  • $8.3 billion in federal, state, and local taxes
  • Nearly $63 billion in total economic impact

Importantly, approximately half of the jobs supported are outside of the travel and tourism industry, including manufacturing, construction, finance, retail, and more.