ROI study

Brand USA Fiscal Year 2022 ROI Study by Oxford Economics

  • 8 million incremental visitors
  • Nearly $26.4 billion in incremental spend
  • Nearly $58 billion in total economic impact
  • $7.6 billion in federal, state, and local taxes
  • More than 37,000 incremental jobs supported each year

Importantly, approximately half of the jobs supported are outside of the travel and tourism industry, including manufacturing, construction, finance, retail, and more.