Brand USA, the destination marketing organization for the United States, was established by the Travel Promotion Act as the nation's first public-private partnership to promote the United States as a premier travel destination and to communicate U.S. entry/exit policies and procedures to worldwide travelers. The organization's mission is to increase international visitation to the USA in order to fuel the U.S. economy and enhance the image of the United States worldwide. Formed as the Corporation for Travel Promotion in 2010, the public-private entity began operations in May 2011 and does business as Brand USA. According to studies done by Oxford Economics, Brand USA's marketing initiatives over the past three years have resulted in an incremental increase of 3 million visitors to the USA and a total impact on the U.S. economy of nearly $21 billion in totsl economic impact, which has supported, on average, 50,000 incremental jobs a year.
For industry or partner information about Brand USA, visit www.TheBrandUSA.com. For information about exceptional and unexpected travel experiences in the United States, please visit Brand USA's consumer website www.VisitTheUSA.com.