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Agents of Change

Agents of Change: Walk Into the Room Knowing Everyone — AI-Powered Event Prep

October 9, 2026

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About This Event

Join us for Brand USA’s next Agents of Change webinar.

You just got the attendee list for your next tradeshow. It has 400 names on it, you recognize 30, and you land in five days. Janette Roush, SVP, Innovation & Chief AI Officer, will show how AI turns that list into a game plan: researching every name against your own email history and notes, tiering the room by relationship warmth, and drafting personalized outreach for the people who matter most — using tools you already have. Bring the attendee list for your next show and leave with a plan for it.

Why it matters: Fall tradeshow season is here, and the teams that arrive knowing who is in the room win the meetings.

Presenters

Janette Roush Senior Vice President, Innovation & Chief AI Officer