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Activation

Optimized Audience Spring 2024 Campaign: UK

The Optimized Audience Campaign reaches travelers where they are and when they are planning travel via multiple touchpoints and leverages Brand USA’s proprietary audience of pre-qualified visitors across markets that is not available elsewhere.


This program provides measurable hotel booking data and insights across multiple sources.

Program Benefits

  • Brand USA’s robust international media campaigns enable them to build audiences that create unique value for partners.
  • Using 1st party data creates an opportunity to target and retarget audiences that are proprietary to Brand USA and partners.
  • Reach audiences where they are, not where you think they are, across multiple touch-points.
  • Deepen understanding of the impact and behavior from those reached by our media efforts.
  • In preferred markets during key seasonal planning periods with relevant content and marketing messages.

Packages

Campaign 1 - UK

  • INTERACTIVE TRAVEL GUIDE (ITG): Partner integration, 2 inclusions of content + images.
  • PROGRAMMATIC MEDIA, 2 tiles in carousel units linking to destination content on Interactive Travel Guide, Est. 1.5M impressions.
  • NATIVE AD UNIT linking to destination content on VisitTheUSA.com, Est. 625K impressions.
  • FACEBOOK CAROUSEL: One tile in ad unit linking to destination content on VisitTheUSA.com.
  • EXPEDIA ACTIVATION PARTNER MARKETING: 900K co-branded display ad impressions driving traffic to destination specific responsive, custom landing page.
  • Approximate Flighting 6-8 weeks. NOTE: Program details subject to change.

Campaign 1 State Coop - UK

  • INTERACTIVE TRAVEL GUIDE (ITG): Partner integration, 1 inclusion of content + image.
  • PROGRAMMATIC MEDIA, 1 tile in carousel unit linking to destination content on Interactive Travel Guide, Est. 750K impressions.
  • NATIVE AD UNIT linking to destination content on VisitTheUSA.com, Est. 325K impressions.
  • FACEBOOK CAROUSEL: One tile in ad unit linking to destination content on VisitTheUSA.com.
  • EXPEDIA ACTIVATION PARTNER MARKETING: 900K co-branded display ad impressions driving traffic to state sponsored destination specific responsive, custom landing page. Destination specific display ads will rotate at 50%.
  • Approximate Flighting 6-8 weeks. NOTE: Program details subject to change.


*2 partners max

Campaign 2 - UK

  • INTERACTIVE TRAVEL GUIDE (ITG): Partner integration, 1 inclusion of content + image.
  • PROGRAMMATIC MEDIA, 1 tile in carousel unit linking to destination content on Interactive Travel Guide, Est. 750K impressions.
  • NATIVE AD UNIT linking to destination content on VisitTheUSA.com, Est. 400K impressions.
  • FACEBOOK CAROUSEL: One tile in ad unit linking to destination content on VisitTheUSA.com.
  • EXPEDIA ACTIVATION PARTNER MARKETING: 400K co-branded display ad impressions driving traffic to destination specific hotel search page.
  • Approximate Flighting 6-8 weeks. NOTE: Program details subject to change.

Campaign 3 - UK

  • INTERACTIVE TRAVEL GUIDE (ITG): Partner integration, 1 inclusion of content + image.
  • PROGRAMMATIC MEDIA, 1 tile in carousel unit linking to destination content on Interactive Travel Guide, Est. 750K impressions.
  • NATIVE AD UNIT linking to destination content on VisitTheUSA.com, Est. 300K impressions.
  • EXPEDIA ACTIVATION PARTNER MARKETING: Text link placement on custom VisitTheUSA.com landing page supported by overarching media campaign. Text link drives traffic to destination specific hotel search page.
  • Approximate Flighting 6-8 weeks. NOTE: Program details subject to change.

Campaign 4 State-Coop - UK

  • INTERACTIVE TRAVEL GUIDE (ITG): Partner integration, 1 inclusion of content + image.
  • NATIVE AD UNIT linking to destination content on VisitTheUSA.com, Est. 300K impressions.
  • EXPEDIA ACTIVATION PARTNER MARKETING: Text link placement on state custom landing page supported by state media campaign. Text link drives traffic to destination specific hotel search page.
  • Approximate Flighting 6-8 weeks. NOTE: Program details subject to change.

Houston Area Optimized Audience Campaign - UK Spring

Optimized Audience Campaign in UK supporting the Houston area

Louisiana Optimized Audience Spring 2024 Campaign: UK

Optimized Audience Campaign in UK supporting Louisiana and co-op destinations.