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Activation

Hays Travel Program FY27

Hays Travel is the UK’s largest independent travel agency and offers its clients all-inclusive, long-haul, and luxury getaways as well as tailor-made packages. This Brand USA program leverages its scale and reach to deliver a fully integrated, data-driven campaign targeting high-value travel audiences. The program combines a dedicated landing page, targeted digital and social advertising, email marketing, and out-of-home placements, amplified by a nationwide retail footprint and network of travel advisors to drive awareness, consideration, and bookings.

Program Benefits

  • Hays Travel has nearly 500 retail branches and services over 1 million customers per year.
  • The Hays Shopper Platform captures data from the Hays Travel channels and utilizes this data to power campaigns, targeting relevant customers in the right phase of their shopping journey.
  • Hays Travel has more than 5.6 million online visitors a year and more than 2.5 million fans on social media.
  • Hays Travel Hub provides direct access to over 2,500 travel agents almost instantly.


Packages

Lake Shores to Gulf Shores Campaign

Lake Shores to Gulf Shores is a Brand USA-led, multi-destination campaign connecting featured U.S. destinations through a thematic road trip journey from the Great Lakes to the Gulf Coast. Activated through Hays Travel, the campaign combines owned content, targeted media, email, social, YouTube, branch-based out-of-home placements, and advisor training to inspire UK travelers and support demand for multi-stop U.S. itineraries. Hays Travel is the UK’s largest independent travel agency, with a nationwide retail footprint, established travel advisor network, and expertise in tailor-made long-haul holidays.

 

Online Promotion

  • Haystravel.co.uk - Enhanced Landing Page featured on site, during and post campaign with custom themed itineraries developed along the Lake Shores to Gulf Shores route, highlighting destination-specific experiences tied to relevant travel themes. Itinerary - one evergreen page - 15,000 page views.
  • Haystravel.co.uk - Dedicated Content Hub featured on site, during and post campaign. Destination - one evergreen page.
  • Haystravel.co.uk - Homepage native ad placement. Itinerary - five months -50,000 page views.
  • Display Ads - Performance display units targeting travel shoppers. Itinerary - four months - 800,000 impressions.

Social Media Promotion

  • Paid Social - Travel Shopper Targeted social campaign including up to two creative formats: Image, Video, Carousel, Story. Destination - one post -160,000 impressions.
  • Organic Social– Sponsored posts (image or video) on the Hays Travel Facebook Page. Destination - one post - 50,000 impressions.
  • YouTube Video Ads - Video advertising in 6, 15 or 30 seconds to reach highly targeted audiences. Itinerary - four months - 800,000 impressions.

Email Promotion

  • E-Shot Banner Ad - Email sent to a targeted section of database of travel intenders. Itinerary - three emails - 45,000 subscribers.
  • Dedicated Solus Email - Email sent to a targeted section of database of travel intenders. Itinerary – emails - 10,000 subscribers.

Out-of-Home

  • Dedicated OOH Network - External Travel Screens - :10 second ad in over 170+ Hays Travel branches - either static or video. Destination - two weeks - 500,000 impressions.

Training

  • Hays Travel HUB - One dedicated post/updated communication to include production information, activity and specific offer that will be included within the campaign. Itinerary - one post - over 2,500 agents.

 

Total Estimated Impressions: 2,432,500

Campaign Length: 5 months