Consumer Media
Programmatic Media Extension FY27
Brand USA’s global platform, America the Beautiful, is powering the next generation of VisitTheUSA.com through AI-driven trip planning and destination storytelling. Scalable programmatic campaigns aligned with Brand USA’s media strategy amplify destination visibility in this high-intent environment by reaching travelers already considering international travel through advanced audience segmentation across demographic, behavioral, and contextual targeting. Brand-safe, fast to activate, and built to drive measurable U.S. travel consideration.
Program Benefits
- Campaigns are monitored and optimized to ensure both brand safety and media performance.
- Scalable digital campaigns align with Brand USA’s media strategy across demographic, behavioral, and contextual targeting.
- Expanded targeting opportunities, including advanced audience segmentation, connect with moveable audiences already considering international travel.
- Efficient, fast to initiate campaigns across multiple markets, reach high-intent travelers at key planning moments, maximizing impact.