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Brand USA
Activation;Consumer Media;Content & Distribution

Canada East Multi-Channel Spring 2022

As we welcome the world back and created demand to visit the USA, guide travelers from inspiration to booking with Brand USA's transformed multi-channel campaigns. Partners have a new opportunity to drive engagement and increase consideration by telling their story in a personal way with content that is most relevant to the market. This multi-channel, multi-media approach provides a powerful mix of mid- to lower-funnel channels that inspire and lead to conversions. 

Program Benefits

  • Turnkey and cost-effective cross-channel marketing campaign across best-in-class print, social and digital media platforms
  • Strategic activation through Expedia; includes destination booking results
  • Campaigns include in-depth, partner-specific KPI and performance reporting. Inclusion in new Interactive Travel Guide with programmatic media driving to partner content.

Packages

Canada East Multi-Channel Spring - Custom Expedia Add on FY22

  • EXPEDIA ACTIVATION PARTNER MARKETING:
    • Custom extension of MC Canada East Spring 2022 Expedia campaign, estimated 850,000 additional Expedia impressions.
    • Expedia extension to run last 2 weeks of Canada E Spring MC, plus an additional 6 weeks following.

Canada East Multi-Channel Spring Custom Coop FY22

Canada East Multi-Channel Spring Phase 2 Tier 1 Co-Op FY22

Partner will receive a percentage of the following deliverables, according to level of participation. 


  • INTERACTIVE TRAVEL GUIDE:
    • Partner integration, 3 inclusions of content + images.
    • Distribution, 3 tiles of carousel unit via programmatic media drives to partner content on Interactive Travel Guide, 1,000,000 impressions.
  • FACEBOOK CAROUSEL:
    • One tile in ad unit.
  • EXPEDIA ACTIVATION PARTNER MARKETING:
    • 900,000 co-branded display ad impressions driving traffic to responsive, custom landing page with incorporated link to digital magazine.
  • GOOGLE DISPLAY NETWORK
    • Ads linking to partner content on VTUSA.com.
    • Total clicks: 4,000.


Approximate Flighting 6-8 week

Program details subject to change.

Canada East Multi-Channel Spring Phase 2 Tier 1 FY22

  • INTERACTIVE TRAVEL GUIDE:
    • Partner integration, 3 inclusions of content + images.
    • Distribution, 3 tiles of carousel unit via programmatic media drives to partner content on Interactive Travel Guide, 1,000,000 impressions.
  • FACEBOOK CAROUSEL:
    • One tile in ad unit.
  • EXPEDIA ACTIVATION PARTNER MARKETING:
    • 900,000 co-branded display ad impressions driving traffic to responsive, custom landing page with incorporated link to digital magazine.
  • GOOGLE DISPLAY NETWORK
    • Ads linking to partner content on VTUSA.com.
    • Total clicks: 4,000.


Approximate Flighting 6-8 week

Program details subject to change.

Canada East Multi-Channel Spring Phase 2 Tier 2 Co-Op FY22

Partner will receive a percentage of the following deliverables, according to level of participation. 


  • INTERACTIVE TRAVEL GUIDE:
    • Partner integration, 2 inclusions of content + images.
    • Distribution, 2 tiles of carousel unit via programmatic media drives to partner content on Interactive Travel Guide, 700,000 impressions.
  • FACEBOOK CAROUSEL:
    • One tile in ad unit.
  • EXPEDIA ACTIVATION PARTNER MARKETING:
    • 415,000 co-branded display ad impressions driving traffic to hotel search page .
  • GOOGLE DISPLAY NETWORK
    • Ads linking to partner content on VTUSA.com
    • Total clicks: 2,000.


Approximate Flighting 6-8 week

Program details subject to change.

Canada East Multi-Channel Spring Phase 2 Tier 2 FY22

  • INTERACTIVE TRAVEL GUIDE:
    • Partner integration, 2 inclusions of content + images.
    • Distribution, 2 tiles of carousel unit via programmatic media drives to partner content on Interactive Travel Guide, 700,000 impressions.
  • FACEBOOK CAROUSEL:
    • One tile in ad unit.
  • EXPEDIA ACTIVATION PARTNER MARKETING:
    • 415,000 co-branded display ad impressions driving traffic to hotel search page .
  • GOOGLE DISPLAY NETWORK
    • Ads linking to partner content on VTUSA.com
    • Total clicks: 2,000.


Approximate Flighting 6-8 week

Program details subject to change.

Canada East Multi-Channel Spring Phase 2 Tier 3 FY22

  • INTERACTIVE TRAVEL GUIDE:
    • Partner integration, 1 inclusion of content + image.
    • Distribution, 1 tile of carousel unit via programmatic media drives to partner content on Interactive Travel Guide, 350,000 impressions.
  • EXPEDIA ACTIVATION PARTNER MARKETING:
    • Inclusion on VisitTheUSA landing page.
  • GOOGLE DISPLAY NETWORK:
    • Ads linking to partner content on VTUSA.com
    • Total clicks: 1,000.


Approximate Flighting 6-8 week

Program details subject to change.

Canada East Multi-Channel Spring Tier 1 FY22

  • POSTMEDIA DIGITAL CAMPAIGN: Custom article content (750 words) and infographic featured on VisitTheUSA custom hub;
    • 300,000 digital impressions across Native Collections, Native Ad Units, Co-Brand Drivers, and Social Posts.
  • GDN TRAFFIC GEN: 4,600 clicks.
  • FACEBOOK CAROUSEL AD UNIT: Tile 1 or 2 position in one unit.
  • EXPEDIA ACTIVATION PARTNER MARKETING: Responsive, custom landing page with offers sourced by Expedia (one page per co-op);
    • 900,000 co-branded display ads driving to your custom page.
    • Inclusion on "Visit The USA" linking to your custom page.


PLEASE NOTE: Program details subject to change.

Canada East Multi-Channel Spring Tier 2 FY22

  • POSTMEDIA DIGITAL CAMPAIGN: Custom article content (750 words) featured on VisitTheUSA custom hub;
    • 150,000 digital impressions across Native Collections, Native Ad Units, Co-Brand Drivers, and Social Posts.
  • GDN TRAFFIC GEN: 4,000 clicks.
  • FACEBOOK CAROUSEL AD UNIT: Added value, Tile 3 or 4 position in one unit.
  • EXPEDIA ACTIVATION PARTNER MARKETING: Dedicated hotel search results page (one per co-op);
    • 415,000 co-branded display ads driving to your hotel search results page.
    • Inclusion on Visit The USA landing page linking to your hotel search results page.


PLEASE NOTE: Program details subject to change.

Canada East Multi-Channel Spring Tier 3 FY22

  • POSTMEDIA DIGITAL CAMPAIGN: Custom article content (500 words) featured on VisitTheUSA custom hub;
    • 75,000 digital impressions across Native Collections, Native Ad Units, Co-Brand Drivers, and Social Posts.
  • GDN TRAFFIC GEN: 2,000 clicks.
  • EXPEDIA ACTIVATION PARTNER MARKETING: Inclusion on Visit The USA page linking to your hotel search results page.


PLEASE NOTE: Program details subject to change.

Canada East Multi-Channel Spring Tier 4 (Co-op Partners Only) FY22

  • INTERACTIVE TRAVEL GUIDE:
    • Partner integration, 1 inclusion of content + image.
    • Distribution, partner benefits from State's media impressions. 
  • EXPEDIA ACTIVATION PARTNER MARKETING:
    • Inclusion on VisitTheUSA landing page.
  • GOOGLE DISPLAY NETWORK:
    • Ads linking to partner content on VTUSA.com
    • Total clicks: 500.


Approximate Flighting 6-8 week

Program details subject to change.