Mexico Multi-Channel Spring 2022
As we welcome the world back and created demand to visit the USA, guide travelers from inspiration to booking with Brand USA's transformed multi-channel campaigns. Partners have a new opportunity to drive engagement and increase consideration by telling their story in a personal way with content that is most relevant to the market. This multi-channel, multi-media approach provides a powerful mix of mid- to lower-funnel channels that inspire and lead to conversions.
Program Benefits
- Turnkey and cost-effective cross-channel marketing campaign across best-in-class print, social and digital media platforms.
- Strategic activation through Expedia; includes destination booking results.
- Campaigns include in-depth, partner-specific KPI and performance reporting. Inclusion in new Interactive Travel Guide with programmatic media driving to partner content.
Packages
Mexico Multi-Channel Spring Custom Coop FY22
- INTERACTIVE TRAVEL GUIDE:
- Partner integration, 1 inclusion of content + image.
- Distribution, partner benefits from State's media impressions.
- EXPEDIA ACTIVATION PARTNER MARKETING:
- Inclusion on VisitTheUSA landing page.
- GOOGLE DISPLAY NETWORK
- Ads linking to partner content on VTUSA.com, total clicks: 500.
Tier 1 Co-Op: Mexico Multi-Channel Spring FY22
Partner will receive a percentage of the following deliverables, according to level of participation.
- INTERACTIVE TRAVEL GUIDE:
- Partner integration, 3 inclusions of content + images.
- Distribution, 3 tiles of carousel unit via programmatic media drives to partner content on Interactive Travel Guide, 2,000,000 impressions.
- FACEBOOK CAROUSEL:
- One tile in ad unit (placement 1 or 2).
- EXPEDIA ACTIVATION PARTNER MARKETING:
- 900,000 co-branded display ad impressions driving traffic to responsive, custom landing page with incorporated link to digital magazine.
- GOOGLE DISPLAY NETWORK:
- Ads linking to partner content on VTUSA.com
- Total clicks: 6,500.
Approximate Flighting 8-10 weeks
PLEASE NOTE: Program details subject to change.
Tier 1: Mexico Multi-Channel Spring
- INTERACTIVE TRAVEL GUIDE:
- Partner integration, 3 inclusions of content + images.
- Distribution, 3 tiles of carousel unit via programmatic media drives to partner content on Interactive Travel Guide, 2,000,000 impressions.
- FACEBOOK CAROUSEL:
- One tile in ad unit (placement 1 or 2).
- EXPEDIA ACTIVATION PARTNER MARKETING:
- 900,000 co-branded display ad impressions driving traffic to responsive, custom landing page with incorporated link to digital magazine.
- GOOGLE DISPLAY NETWORK:
- Ads linking to partner content on VTUSA.com
- Total clicks: 6,500.
Approximate Flighting 8-10 weeks
PLEASE NOTE: Program details subject to change.
Tier 2 Co-Op: Mexico Multi-Channel Spring FY22
Partner will receive a percentage of the following deliverables, according to level of participation.
- INTERACTIVE TRAVEL GUIDE:
- Partner integration, 2 inclusions of content + images.
- Distribution, 2 tiles of carousel unit via programmatic media drives to partner content on Interactive Travel Guide, 1,000,000 impressions.
- FACEBOOK CAROUSEL:
- One tile in ad unit (placement 3, 4 or 5).
- EXPEDIA ACTIVATION PARTNER MARKETING:
- 415,000 co-branded display ad impressions driving traffic to hotel search page.
- GOOGLE DISPLAY NETWORK:
- Ads linking to partner content on VTUSA.com, total clicks: 3,250.
Approximate Flighting 8-10 weeks
PLEASE NOTE: Program details subject to change.
Tier 2: Mexico Multi-Channel Spring
- INTERACTIVE TRAVEL GUIDE:
- Partner integration, 2 inclusions of content + images.
- Distribution, 2 tiles of carousel unit via programmatic media drives to partner content on Interactive Travel Guide, 1,000,000 impressions.
- FACEBOOK CAROUSEL:
- One tile in ad unit (placement 3, 4 or 5).
- EXPEDIA ACTIVATION PARTNER MARKETING:
- 415,000 co-branded display ad impressions driving traffic to hotel search page.
- GOOGLE DISPLAY NETWORK:
- Ads linking to partner content on VTUSA.com, total clicks: 3,250.
Approximate Flighting 8-10 weeks
PLEASE NOTE: Program details subject to change.
Tier 3: Mexico Multi-Channel Spring
- INTERACTIVE TRAVEL GUIDE:
- Partner integration, 1 inclusion of content + image.
- Distribution, 1 tile of carousel unit via programmatic media drives to partner content on Interactive Travel Guide, 700,000 impressions.
- EXPEDIA ACTIVATION PARTNER MARKETING:
- Inclusion on VisitTheUSA landing page.
- GOOGLE DISPLAY NETWORK:
- Ads linking to partner content on VTUSA.com, total clicks: 1,625.
Approximate Flighting 8-10 weeks
PLEASE NOTE: Program details subject to change.
Tier 4: Mexico Multi-Channel Spring FY22 (State Co-op Partners Only)
- INTERACTIVE TRAVEL GUIDE:
- Partner integration, 1 inclusion of content + image.
- Distribution, partner benefits from State's media impressions.
- EXPEDIA ACTIVATION PARTNER MARKETING:
- Inclusion on VisitTheUSA landing page.
- GOOGLE DISPLAY NETWORK:
- Ads linking to partner content on VTUSA.com, total clicks: 800.
Approximate Flighting 6-8 week
- PLEASE NOTE: Program details subject to change.
Approximate Flighting 8-10 weeks
PLEASE NOTE: Program details subject to change.