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Optimized Audience Spring 2024 Campaign: India

The Optimized Audience Campaign reaches travelers where they are and when they are planning travel via multiple touchpoints and leverages Brand USA’s proprietary audience of pre-qualified visitors across markets that is not available elsewhere.


This program provides measurable hotel booking data and insights across multiple sources. 

Program Benefits

  • Brand USA’s robust international media campaigns enable them to build audiences that create unique value for partners.
  • Using 1st party data creates an opportunity to target and retarget audiences that are proprietary to Brand USA and partners.
  • Reach audiences where they are, not where you think they are, across multiple touch-points.
  • Deepen understanding of the impact and behavior from those reached by our media efforts.
  • In preferred markets during key seasonal planning periods with relevant content and marketing messages.

Packages

Mississippi River Country - India Spring Opti-Campaign 2024 Program Campaign 2

- Interactive Travel Guide (ITG): Destination integration, 1 inclusion of content + image.

- Programmatic Media, 1 tile in carousel unit linking to destination content on Interactive Travel Guide, Est. 950K impressions.

- Native ad unit linking to destination content on 

VisitTheUSA.com, Est. 425K impressions.

- FACEBOOK CAROUSEL: One tile in ad unit linking to destination content on 

VisitTheUSA.com.

- Expedia Activation marketing: 400K co-branded display ad impressions driving traffic to a destination-specific hotel search page.

- Approximate Flighting 6-8 weeks. NOTE: Program details are subject to change.


Added Regional Benefits: Regional landing page on Expedia, 1M Expedia impressions; a mix of onsite and offsite (Passport Ads), and aggregated MRC reporting across all destinations

Mississippi River Country - Optimized Audience Spring 2024 Campaign: India

Optimized Audience Campaign in India supporting the Mississippi River Country regional group.

MRC - India Spring Opti-Campaign 2024 Program Campaign 1

- Interactive Travel Guide (ITG): Destination integration, 2 inclusions of content + images.

- Programmatic Media, 2 tiles in carousel units linking to destination content on Interactive Travel Guide, Est. 1,900K impressions.

- Native ad unit linking to destination content on 

VisitTheUSA.com, Est. 650K impressions.

- Facebook Carousel: One tile in ad unit linking to destination content on 

VisitTheUSA.com.

- Expedia activation marketing: 900K co-branded display ad impressions driving traffic to a destination-specific responsive, custom landing page.

- Approximate Flighting 6-8 weeks. NOTE: Program details are subject to change.


Added Regional Benefits: Custom regional landing page on Expedia, 1M Expedia impressions; a mix of onsite and offsite (Passport Ads), and aggregated MRC reporting across all destinations

Tier 1 - India

  • INTERACTIVE TRAVEL GUIDE (ITG): Partner integration, 2 inclusions of content + images.
  • PROGRAMMATIC MEDIA, 2 tiles in carousel units linking to destination content on Interactive Travel Guide, Est. 1,900K impressions.
  • NATIVE AD UNIT linking to destination content on VisitTheUSA.com, Est. 650K impressions.
  • FACEBOOK CAROUSEL: One tile in ad unit linking to destination content on VisitTheUSA.com.
  • EXPEDIA ACTIVATION PARTNER MARKETING: 900K co-branded display ad impressions driving traffic to destination-specific responsive, custom landing page.
  • Approximate Flighting 6-8 weeks. NOTE: Program details subject to change.

Tier 1 State Coop - India

  • INTERACTIVE TRAVEL GUIDE (ITG): Partner integration, 1 inclusion of content + image.
  • PROGRAMMATIC MEDIA, 1 tile in carousel unit linking to destination content on Interactive Travel Guide, Est. 950K impressions.
  • NATIVE AD UNIT linking to destination content on VisitTheUSA.com, Est. 350K impressions.
  • FACEBOOK CAROUSEL: One tile in ad unit linking to destination content on VisitTheUSA.com.
  • EXPEDIA ACTIVATION PARTNER MARKETING: 900K co-branded display ad impressions driving traffic to state sponsored destination-specific responsive, custom landing page. Destination-specific display ads will rotate at 50%.
  • Approximate Flighting 6-8 weeks. NOTE: Program details subject to change.


*2 partners max

Tier 2 - India

  • INTERACTIVE TRAVEL GUIDE (ITG): Partner integration, 1 inclusion of content + image.
  • PROGRAMMATIC MEDIA, 1 tile in carousel unit linking to destination content on Interactive Travel Guide, Est. 950K impressions.
  • NATIVE AD UNIT linking to destination content on VisitTheUSA.com, Est. 425K impressions.
  • FACEBOOK CAROUSEL: One tile in ad unit linking to destination content on VisitTheUSA.com.
  • EXPEDIA ACTIVATION PARTNER MARKETING: 400K co-branded display ad impressions driving traffic to destination-specific hotel search page.
  • Approximate Flighting 6-8 weeks. NOTE: Program details subject to change.

Tier 3 - India

  • INTERACTIVE TRAVEL GUIDE (ITG): Partner integration, 1 inclusion of content + image.
  • PROGRAMMATIC MEDIA, 1 tile in carousel unit linking to destination content on Interactive Travel Guide, Est. 950K impressions.
  • NATIVE AD UNIT linking to destination content on VisitTheUSA.com, Est. 350K impressions.
  • EXPEDIA ACTIVATION PARTNER MARKETING: Text link placement on custom VisitTheUSA.com landing page supported by overarching media campaign. Text link drives traffic to destination-specific hotel search page.
  • Approximate Flighting 6-8 weeks. NOTE: Program details subject to change.

Tier 4 State-Coop - India

  • INTERACTIVE TRAVEL GUIDE (ITG): Partner integration, 1 inclusion of content + image.
  • NATIVE AD UNIT linking to destination content on VisitTheUSA.com, Est. 350K impressions.
  • EXPEDIA ACTIVATION PARTNER MARKETING: Inclusion on state custom landing page supported by state media campaign. Inclusion link drives traffic to destination-specific hotel search page.
  • Approximate Flighting 6-8 weeks. NOTE: Program details subject to change.