About Brand USA

Who We Are

Who We Are

Brand USA is an organization dedicated to marketing the United States as a premier travel destination. Brand USA works in close partnership with the travel industry to maximize the economic and social benefits of travel. These benefits include fostering understanding between people and cultures and creating jobs essential to the economy.

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Team Leadership
Brand USA's leadership team brings together some of the brightest and most experienced minds in global sales and marketing.
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Board of Directors
Brand USA is governed by an 11-member Board of Directors, appointed by the U.S. Secretary of Commerce.

Travel Trade
Brand USA works with its expanding network of international representatives along with the U.S. Embassies, Visit USA committees, and tour and receptive operators to support numerous trade activities, including: trade shows, sales missions, training initiatives, and MegaFams.
Global Offices
To fulfill marketing objectives in key international markets, Brand USA is establishing representative offices in 15 international markets covering over 40 countries. Travel from these markets makes up 93 percent of inbound visitation to the United States.
Explore current opportunities as a way to partner with Brand USA and provide services for upcoming initiatives and systems.
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Brand USA looks for talented, creative and driven people who want to make a difference on behalf of our nation.

Reports & Governing Documents
Brand USA’s annual reports and business plans are available for more detail on the organization’s progress, activities, financial condition, and accomplishments.