Team hero image
Brand USA works in close partnership with the travel industry to maximize the economic and social benefits of travel. These benefits include fostering understanding between people and cultures and creating jobs essential to the economy.

We Are

Brand USA is an organization dedicated to marketing the United States as a premier travel destination.

See more
Right arrow icon

Team & Leadership

Brand USA's leadership team brings together some of the brightest and most experienced minds in global sales and marketing.

See more
Right arrow icon

Board of Directors

Brand USA is governed by an 11-member Board of Directors, appointed by the U.S. Secretary of Commerce.

See more
Right arrow icon

Share on facebook Share on twitter Share on linkedin Share by email

Global Offices

To fulfill marketing objectives in key international markets, Brand USA is establishing representative offices in 20 international markets covering over 40 countries. Travel from these markets makes up 93 percent of inbound visitation to the United States.

Learn more Right link icon

Bar chart image

Brand USA’s annual reports and business plans are available for more detail on the organization’s progress, activities, financial condition, and accomplishments.

Learn more Right link icon

rfp and rfi icon

Explore current opportunities as a way to partner with Brand USA and provide services for upcoming initiatives and systems.

Learn more Right links icon


Brand USA looks for talented, creative and driven people who want to make a difference on behalf of our nation.


Current undergraduate or graduate-program students may apply for these positions, which can lead to careers in the tourism industry.