Please find below Brand USA's annual reports, founding and governance documentation, strategic and marketing plans, as well as key industry documentation.

Latest

Cover of the FY 2019 Business plan
FY 2019 Business Plan
View PDF
Cover of the FY 2017 ROI Study
FY 2017 ROI Study
View PDF
Cover of the FY 2018 Business Plan
FY 2018 Business Plan
View PDF

FOUNDING & GOVERNANCE DOCUMENTS

Brand USA Amended Charter of the Governance and Nominating Committee
Travel Promotion, Enhancement and Modernization Act of 2014
Brand USA Marketing Committee Charter
Brand USA Nominating and Governance Committee Charter
Brand USA Certificate and Articles of Incorporation
Brand USA Organizational Resolutions
Brand USA ByLaws
Travel Promotion Act of 2009 (pdf)


Archives

Annual Reports

PDF icon FY 2016 Annual Report (File icon Report Report)
PDF icon FY 2015 Annual Report (File icon Report Report | File icon Budget Budget | File icon Objectives Objectives)
PDF icon FY 2014 Annual (File icon Report Report | File icon Budget Budget | File icon Objectives Objectives)
PDF icon World in Review 2013-2014 (File icon Review Review)
PDF icon FY 2013 Annual (File icon Report Report | File icon Budget Budget)
PDF icon FY 2012 Annual (File icon Report Report | File icon Budget Budget)
PDF icon FY 2011 Annual Report (File icon FY 2011 Annual Report FY 2011 Annual Report)

Business Plans

File icon FY 2019 Business Plan FY 2019 Business Plan
File icon FY 2018 Business Plan FY 2018 Business Plan
File icon FY 2017 Business Plan FY 2017 Business Plan
File icon FY 2017 Business Plan FY 2017 Business Plan
File icon FY 2016 Business Plan FY 2016 Business Plan
File icon FY 2015 Business Plan FY 2015 Business Plan
File icon FY 2014 Business Plan FY 2014 Business Plan
File icon FY 2013 Marketing Plan FY 2013 Marketing Plan
File icon FY 2012 Business Plan FY 2012 Business Plan
File icon FY 2011 Objectives FY 2011 Objectives

ROI Reports

File icon FY 2017 ROI Study FY 2017 ROI Study
File icon FY 2016 ROI Study FY 2016 ROI Study
File icon FY 2015 ROI Study FY 2015 ROI Study
File icon FY 2014 ROI Study FY 2014 ROI Study
File icon FY 2013 ROI Study FY 2013 ROI Study