Please find below Brand USA's annual reports, founding and governance documentation, strategic and marketing plans, as well as key industry documentation.

Latest

New FY17 Business Plan Webpost.png
FY 2017 Business Plan
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FY 2016 Annua Report
FY 2016 Annual Report
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ROI Results 2016
FY 2016 ROI Study
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FOUNDING & GOVERNANCE DOCUMENTS

Brand USA Amended Charter of the Governance and Nominating Committee
Travel Promotion, Enhancement and Modernization Act of 2014
Brand USA Marketing Committee Charter
Brand USA Nominating and Governance Committee Charter
Brand USA Certificate and Articles of Incorporation
Brand USA Organizational Resolutions
Brand USA ByLaws
Travel Promotion Act of 2009 (pdf)


Archives

Annual Reports

FY 2016 Annual Report ( Report)
FY 2015 Annual Report ( Report | Budget | Objectives)
FY 2014 Annual ( Report | Budget | Objectives)
World in Review 2013-2014 ( Review)
FY 2013 Annual ( Report | Budget)
FY 2012 Annual ( Report | Budget)
FY 2011 Annual ( Report)

Business Plans

FY 2017 Business Plan
FY 2016 Business Plan
FY 2015 Business Plan
FY 2014 Business Plan
FY 2013 Marketing Plan
FY 2012 Business Plan, Objectives, and Budget
FY 2011 Objectives

ROI Reports

FY 2016 ROI Study
FY 2015 ROI Study
FY 2014 ROI Study
FY 2013 ROI Study