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Please find below Brand USA's annual reports, founding and governance documentation, strategic and marketing plans, as well as key industry documentation.

Latest

Cover of the FY 2020 Business plan
FY 2020 Business Plan
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FY2018 Annual Report
FY 2018 Annual
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FY 2018 ROI Study
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FOUNDING & GOVERNANCE DOCUMENTS

Brand USA Amended Charter of the Governance and Nominating Committee
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Travel Promotion, Enhancement and Modernization Act of 2014
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Brand USA Marketing Committee Charter
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Brand USA Nominating and Governance Committee Charter
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Brand USA Certificate and Articles of Incorporation
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Brand USA Organizational Resolutions
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Brand USA ByLaws
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Travel Promotion Act of 2009 (pdf)
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Archives

Annual Reports

FY 2018 Annual ( Fiscal-Year-2018-Annual-Report.pdf)
FY 2017 Annual ( REPORT)
FY 2016 Annual ( Report)
FY 2015 Annual ( Report | Budget | Objectives)
FY 2014 Annual ( Report | Budget | Objectives)
World in Review 2013-2014 ( Review)
FY 2013 Annual ( Report | Budget)
FY 2012 Annual ( Report | Budget)
FY 2011 Annual ( FY 2011 Annual Report)

Business Plans

FY 2020 Business Plan
FY 2019 Business Plan
FY 2018 Business Plan
FY 2017 Business Plan
FY 2017 Business Plan
FY 2016 Business Plan
FY 2015 Business Plan
FY 2014 Business Plan
FY 2013 Marketing Plan
FY 2012 Business Plan
FY 2011 Objectives

ROI Reports

FY 2018 ROI Study
FY 2017 ROI Study
FY 2016 ROI Study
FY 2015 ROI Study
FY 2014 ROI Study
FY 2013 ROI Study