Programs & Opportunities

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Co-Op Marketing Programs

Co-op marketing programs make up the majority of our marketing efforts by delivering an array of options to increase awareness, visitation and spend. These opportunities allow partners of all sizes to participate in the way we promote travel experiences in the United States.

Explore programs by category

Using the programs by category below, search for relevant marketing opportunities for your destination or brand.

Explore programs by market

Click below to explore marketing opportunities available in markets of specific interest to your destination or brand.

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Activation

Brand USA Activation programs are consumer facing, cooperative marketing opportunities that include a booking component. Participants featured in these programs can expect to receive specific booking information and metrics upon completion of the marketing campaign.

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Content & Distribution

Brand USA Content & Distribution programs are cooperative marketing opportunities that allow Brand USA and its partners to create and disseminate video and written content across various media channels.

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Consumer Media

Brand USA Consumer Media programs are cooperative marketing opportunities run in partnership with leading international consumer media companies. They are B2C and generate awareness and interest in travel to the US.

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Trade Focus

Brand USA Trade-Focused programs are cooperative marketing opportunities that are not just B2C, but also B2B. They reach the trade via media, events or PR channels, and may include a tour operator component.

Featured Programs

Programs

British Airways Holidays Co-op

Brand USA and British Airways partnered together to create a turnkey program for destination partners to reassure, inspire and encourage travel to the US. The campaign includes a partnership with a trusted media publisher and coverage on key British Airways channels to maximize exposure on high traffic pages, providing destination specific reporting and bookings.

Trailfinders Co-op

Partner with Trailfinders, the experts worldwide in travel and pioneers of custom itineraries to provide exposure to your destination in the UK. The program, which provides different tier levels, includes advertising in social media, newspaper publications, and online and email promotions to place your destination in front of the right audience at your desired time.

Destination 101 Videos: Customized Training Videos For The Travel Trade

New opportunity for destinations to create custom training videos targeted to the travel trade featuring compelling visuals, key destination information, and an engaging approach to international destination education. 

Trade Outreach

Brand USA works with its expanding network of international representatives along with the U.S. Embassies, Visit USA committees, and tour and receptive operators to support numerous trade activities, including: trade shows, sales missions, training initiatives, and MegaFams.

Sales Missions & Roadshows

International sales missions to new and emerging countries are a critical platform in Brand USA’s marketing strategy. During these trade missions, Brand USA and participants will meet with tour operators, airlines, travel agents, incentive and meeting planners, and media at a variety of planned events and functions.

Trade Shows

Throughout the year, Brand USA hosts a series of USA-branded pavilions at influential travel and trade shows—providing participating U.S. exhibitors the opportunity to reach 1.6 million international travel buyers and inspire future travel to the United States.

More Programs & Opportunities
Outside of cooperative marketing and trade outreach, Brand USA offers something for every partner. Browse these options below to learn more about how you can get involved.
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USA Campaign
The USA Campaign is fundamental to Brand USA’s ability to create broad-based awareness and inspire travel to the United States.
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Media / Public Relations
Brand USA works with media outlets to promote the USA and increase awareness through earned media coverage.

Partner Resources
Brand USA welcomes our partners from all the 50 states, 5 territories and District of Columbia to utilize these resources and learn more about how together we market the USA.