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To fulfill marketing objectives in key international markets, Brand USA is establishing representative offices in 20 international markets covering over 40 countries. Travel from these markets makes up 93 percent of inbound visitation to the United States.

Click here to view the 2018 Partner Programs brochure. 


Co-op marketing programs make up the majority of our marketing efforts by delivering an array of options to increase awareness, visitation and spend. These opportunities allow partners of all sizes to participate in the way we promote travel experiences in the United States.



Brand USA works with its expanding network of international representatives along with the U.S. Embassies, Visit USA committees, and tour and receptive operators to support numerous trade activities, including: trade shows, sales missions, training initiatives, and MegaFams.


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Featured Programs

In an effort to bring our partners the best opportunities for exposure to international audiences, Brand USA is constantly adding new, dynamic programs to our co-op offerings.

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USA Campaign

The USA Campaign is fundamental to Brand USA’s ability to create broad-based awareness and inspire travel to the United States.

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Contributing to

Brand USA

Partners leverage the benefits of Brand USA marketing through non-cash support of programs to stimulate inbound U.S. tourism.

Media / Public Relations

Brand USA works with media outlets to promote the USA and increase awareness through earned media coverage.