Programs & Opportunities

ADARA helps destinations acquire new high value visitors, activate repeat visitors, and fully understand their best customers and prospects. Achieve your marketing objectives and own your traveler audience with the powerful suite of ADARA’s Media and Insights solutions.

Attract the right travelers and grow visitation to your destination. ADARA engages travelers as they search and plan trips across their favorite channels and devices: desktop and mobile display ads for broad reach, video for high impact, awareness and engagement, and Facebook and Twitter for in-the-moment connections.

Brand USA's Multi-Channel campaigns are evolving to offer innovative marketing opportunities, creating deeper engagement with destination content. Through a new, custom mobile takeover unit, destinations can tell their stories in a more immersive way. In this program, content will be dynamically served to more precisely and effectively identify consumers who are most likely to engage with messages and take action. Brand USA and AdTheorent are bringing new technology to partners through a highly effective, predictive platform, which uses millions of data points to optimize reach and results.

Connecting the World with the U.S. Travel Industry

The Brand USA Global Marketplace is a custom-built, always-on, virtual platform that provides comprehensive access to U.S. destinations,  attractions, and points of interest for the international travel industry.

Brand USA will host targeted events throughout the year on the platform to encourage the international travel community to engage with U.S. destinations. These events may include pre-scheduled meetings, enrichment opportunities, and other educational events. 

Brand USA continues to stay ahead of the curve in China’s ever-evolving media landscape. In 2020, partners will benefit from exposure on leading social and booking platforms as well as through inflight entertainment systems on China’s local/regional airlines, reaching highly qualified Chinese travelers. This program will generate greater awareness of U.S. destinations and experiences among affluent Chinese consumers in tier 1 and 2 cities while they plan their Chinese New Year travel.

The partnership with Brand USA and Expedia Group Media Solutions offers a variety of advertising solutions that help you reach the right audience at the right time with the right message. Achieve your marketing objectives while growing your return on investment with Expedia Group’s suite of innovative and proven advertising solutions.
 

Germany is one of the top volume markets to the US and Brand USA continues to provide partners with innovative international marketing opportunities. This multi-channel campaign is designed to reach consumers at the right time, with the right message and in the right place. The new digital media channels provide an integrated marketing approach to engage consumers and ultimately drive activation