ALL PROGRAMS
Co-op marketing programs make up the majority of our marketing efforts by delivering an array of options to increase awareness, visitation and spend. These opportunities allow partners of all sizes to participate in the way we promote travel experiences in the United States.
ADARA helps destinations acquire new high value visitors, activate repeat visitors, and fully understand their best customers and prospects. Achieve your marketing objectives and own your traveler audience with the powerful suite of ADARA’s Media and Insights solutions.
Attract the right travelers and grow visitation to your destination. ADARA engages travelers as they search and plan trips across their favorite channels and devices: desktop and mobile display ads for broad reach, video for...
Partners can gain international exposure for their destinations and unique music heritages through film and event sponsorship opportunities related to the launch of America's Musical Journey.London, UK: October 2018Sydney, Australia: November 2018Beijing, China: 2019*Premiere dates are tentatively scheduled.
This digital media and advertising campaign is specifically designed for Attractions in partnership with Brand USA and TripAdvisor. TripAdvisor users are avid travel planners who value the platform as a tool to find and research destinations they may not have otherwise considered; these potential visitors use TripAdvisor to read recommendations from other travelers on what to see and do while visiting.
Brand USA’s Multi-Channel campaigns are evolving to offer innovative marketing opportunities, creating deeper engagement with destination content. Through a new, custom mobile takeover unit, destinations can tell their stories in a more immersive way. In this program, content will be dynamically served to more precisely and effectively identify consumers who are most likely to engage with messages and take action. Brand USA and AdTheorent are bringing new technology to partners through a highly...
Brand USA’s Multi-Channel campaigns are evolving to offer innovative marketing opportunities, creating deeper engagement with destination content. Through a new, custom mobile takeover unit, destinations can tell their stories in a more immersive way. In this program, content will be dynamically served to more precisely and effectively identify consumers who are most likely to engage with messages and take action. Brand USA and AdTheorent are bringing new technology to partners through a highly...
Experience an extraordinary 3-to-1 value through Brand USA’s Official Multi-Channel Program compared to creating your own targeted, international campaign. With its robust digital, print, social, traffic generation and activation campaign, your targeted message will reach international travelers through the very media they consume most. Customized calls-to-action take consumers from inspired to desired to booked – generating real, measurable results.
Experience an extraordinary 3-to-1 value through Brand USA’s Official Multi-Channel Program compared to creating your own targeted, international campaign. With its robust digital, print, social, traffic generation and activation campaign, your targeted message will reach international travelers through the very media they consume most. Customized calls-to-action take consumers from inspired to desired to booked – generating real, measurable results.
Experience an extraordinary 3-to-1 value through Brand USA’s Official Multi-Channel Program compared to creating your own targeted, international campaign. With its robust digital, print, social, traffic generation and activation campaign, your targeted message will reach international travelers through the very media they consume most. Customized calls-to-action take consumers from inspired to desired to booked – generating real, measurable results.
Experience an extraordinary 3-to-1 value through Brand USA’s Official Multi-Channel Program compared to creating your own targeted, international campaign. With its robust digital, print, social, traffic generation and activation campaign, your targeted message will reach international travelers through the very media they consume most. Customized calls-to-action take consumers from inspired to desired to booked – generating real, measurable results.
Brand USA continues to stay ahead of the curve in China’s ever-evolving media landscape. In 2019, partners will benefit from exposure on leading social and booking platforms as well as through inflight entertainment systems on China’s local/regional airlines, reaching highly qualified Chinese travelers. This program will generate greater awareness of U.S. destinations and experiences among affluent Chinese consumers in tier 1 and 2 cities while they plan their summer travel.
The Brand USA China Readiness program provides best practices and up-to-date training tailored towards the travel industry, and various segments (such as hotel, transportation, retail, attractions) within the travel trade, on how to best welcome Chinese visitors to their destinations. Training is managed by a Brand USA-selected company.
Brand USA is partnering with leading influencer Jessica Beinecke to bring destinations the unique opportunity to reach the millennial Chinese audience in the I Know This Spot Chinese-English digital travel series. More than just a travel video in Chinese, these digital videos bridge cultural and language barriers and create exciting local experiences for Chinese tourists. Last year, Jessica’s U.S. destination videos were viewed 100+ million times on Chinese social media.
Drive incremental sales, yield and length of stay! The Tour Operator Digital Coop Campaign will craft and curate the different stories and themes surrounding the USA and our partners to inspire travel and drive sales through key tour operator partners.
Essentially America’s distribution is aimed at reaching travelers who are most likely to be actively planning their next visit to the USA, and who also have a history of prior visitation. Currently, Brand USA Affinity Program opportunities are available in the UK, Germany and China.
The partnership with Brand USA and Expedia Group Media Solutions offers a variety of advertising solutions that help you reach the right audience at the right time with the right message. Achieve your marketing objectives while growing your return on investment with Expedia Group’s suite of innovative and proven advertising solutions.
Brand USA has partnered with Flight Network to create high-impact, multi-faceted, and activation-driven marketing packages that will provide destination partners with the opportunity to reach a qualified Canadian audience.
*There will be two campaign flights, one in Winter 2019 (January - February) and in Spring 2019 (April - May).
Germany is one of the top volume markets to the US and Brand USA continues to provide partners with innovative international marketing opportunities. This multi-channel campaign is designed to reach consumers at the right time, with the right message and in the right place. The new digital media channels provide an integrated marketing approach to engage consumers and ultimately drive activation.
Reach high-value audiences around the world through the award-winning Visit The USA Global Inspiration Program. Showcase your destination or travel-related business in the most valuable international markets through this one robust program.
NEW Mobile Takeover Ads
Promote your destination or attraction with a custom-created advertorial, organized geographically within the guide.
Promote your travel-related business with a display ad in a premium position or in the Resources for Travelers...
In this program, each partner’s dedicated city guide features a local musician who showcases the destination’s cultural diversity and unique visitor experiences. Partners’ long-form content will be featured in a compilation episode called American Sound on GoUSA TV, and all partner vignettes will be hosted on the VisitTheUSA.com music hub.
*Global content with market-specific amplification in Australia, Canada, Mexico, and the United Kingdom.
The U.S. Department of Commerce projects tourism from India will increase by 47% from 2014 to 2021. Now is the time to leverage Brand USA’s marketing efforts in India to grow your travel brand in this key market. Aligned with Brand USA’s consumer marketing efforts in 2018, this is an opportunity for U.S. destinations and travel suppliers to reach out to qualified consumers with inspirational messaging that will result in increased visitation.
Brand USA’s Multi-Channel campaigns are evolving to offer innovative marketing opportunities, creating deeper engagement with destination content. Through a new, custom mobile takeover unit, destinations can tell their stories in a more immersive way. In this program, content will be dynamically served to more precisely and effectively identify consumers who are most likely to engage with messages and take action. Brand USA and AdTheorent are bringing new technology to partners through a highly...
Dedicated to delivering the highest quality out-of-home (OOH) advertising solutions, JCDecaux is partnering with Brand USA to create custom, stand-alone destination campaigns in the United Kingdom. Partners have the opportunity to participate in a highly customizable, dedicated campaign with a premier brand and substantial Brand USA support. Pairing with social can be an option with OOH at an incremental cost.
Brand USA is pleased to offer a proven and effective Multi-Channel campaign that includes integrated content and exclusive talent and media placements in Mexico via leading brands.
In February 2018, Brand USA released its second giant-screen documentary, “America’s Musical Journey” with rave reviews. This new movie explores local culture and experiences across the country, as told through the language of music, featuring popular musician Aloe Blacc as the storyteller. The new music and entertainment initiative is a global program designed to thematically align with the film, highlighting the people, places and sounds that define destinations across the USA and effectively...
News UK is home to some of the biggest and most popular British newspapers. This campaign brings together the expertise of the travel teams from The Times, The Sunday Times and The Sunday Times Travel Magazine to create a highly customizable multi-channel campaign to reach a qualified audience in the UK.
Brand USA partners can harness the power of Rogers Media's best-in-class content across digital and TV to inspire Canadians to travel to their destinations.Each partner receives banner ads on Rogers Digital Network as well as 30-second commercial spots on City TV. City TV engages its viewers with dynamic on-air personalities and delivers a mix of news and prime-time entertainment programming. City TV ads can be targeted to reach Toronto, Vancouver, or Montreal.
Search Engine Marketing is a key component of Brand USA’s international marketing efforts, focusing on bringing millions of visitors to the United States. By participating in the Brand USA International SEM program, you can extend your destination’s current search resources, drive more traffic directly to your existing Visit the USA content and attract more international visitors.*Limited partner opportunities available.
Sojern analyzes 500 million unique traveler profiles and billions of predictive purchase signals per month to activate multi-channel marketing solutions and drive bookings. By layering Sojern’s proprietary search and booking travel data, it reaches and converts highly engaged audiences of potential visitors to the USA.
The Telegraph offers Brand USA partners a multi-channel program that will reach millions of potential travelers through exposure in the UK’s number one quality news brand and travel publisher with audiences reaching internationally. The newsbrand’s readership relies on The Telegraph for travel inspiration that subsequently generates a spend of £21.8 billion spend on travel; 47% of all UK spend.
Thomas Cook and Brand USA present to you USA Everywhere, a multi-channel marketing platform dedicated to driving exposure and increasing customer visitation to the USA. This program combines Thomas Cook’s first party data with data from the Brand USA partnership, which ensures your message is targeted to the right customer at the right time, wherever they are.
TripAdvisor delivers a significant opportunity for destinations and travel organizations to generate a global presence in 49 countries and 29 languages. The Brand USA program with TripAdvisor enables you to utilize all available targeting methods by domain, geographic region and IP address on TripAdvisor’s family of domains.
Experience an extraordinary 3-to-1 value through Brand USA’s Official Multi-Channel Program compared to creating your own targeted, international campaign. With its robust digital, print, social, traffic generation and activation campaign, your targeted message will reach international travelers through the very media they consume most. Customized calls-to-action take consumers from inspired to desired to booked – generating real, measurable results.
The USA Discovery Program is Brand USA’s official online agent training tool about the diverse destinations and experiences available in the USA to inspire and help the travel industry get accredited as USA Specialists. Agents learn geographical information on regions, as well as individual states and territories, to become a Regional Expert. Agents can then earn special badges as well as bespoke partner badges. Unique features of the program include MegaFam integration, live events &...
The Destination-At-A-Glance series includes short, energetic and candid vignettes, each focusing on a single experience in your destination, and one teaser that provides an overview. Feature experiences such as craft brewing, local art galleries or other unique activities in your destination to inspire engagement and sharing.
Harness the power of Media IQ to generate views to your Visit the USA video content with this leading programmatic media-buying platform.
*Views Guaranteed for 15-second teaser cut. Video editing is not included in pricing and all videos must be converted to 15-second spots; conversion cost for your video is $2,100 per spot.
A series that reflects the way international travelers explore. By placing the viewer in the driver’s seat, this itinerary based series highlights multiple stops and captures fun and memorable road trip ideas.
Authentic, experience-focused, longer-form video. Maximize your international reach with a deeper look at your destination’s key experiences. Brand USA recommends the following themes to align with their global content strategy: Outdoors, Lifestyle, Culture & History, Cities & Towns, Entertainment or Food & Drink.
• All packages include:
B-roll footage, with full rights in perpetuity
Raw photographic images taken on location
12 months of storage for all assets with secure...
Generate qualified traffic to your Visit The USA content to expand consumer reach and engagement through Outbrain or Taboola, both leading content discovery platforms. Leverage Brand USA’s investment across targeted distribution channels to amplify traffic from Brand USA-owned channels to deliver a 2-to-1 value.
Cities have the opportunity to showcase their destination through a destination page on the VisitTheUSA global sites. Pages include photo and video gallery, overview module, must-see places, Google map integration, trip ideas, official DMO links, links to destination experiences, and related content module.
Brand USA's NEW destination subsites offer partners the opportunity to leverage Visit The USA’s infrastructure to create their own destination-specific international websites. If you’re seeking more content exposure for your destination, without the international budget to build your own high-traffic international sites, Brand USA’s subsites offer a customizable and cost-effective opportunity.Distinct website domains and translated content for: UK, Australia, India, Canada (en), Sweden; France...
Experience Pages are designed for cities, attractions and other travel partners to create thematic content with organic and paid marketing strategies for distribution across global markets. Effectively tell – and market – your story through highly curated, topic-driven content.
States have the opportunity to showcase their destination through a destination page on the VisitTheUSA global sites. Pages include photo and video gallery, overview module, must-see places, Google map integration, trip ideas, official DMO links, links to destination experiences, and related content module.
A Trips Page is the ideal space for regions, states and cities to come together to showcase regional or statewide trips featuring overnight stays in multiple destinations. All trips pages include a digital content marketing strategy to guarantee traffic in the market of your choice, plus extensive organic promotion.