Programs & Opportunities

All Programs

Co-op marketing programs make up the majority of our marketing efforts by delivering an array of options to increase awareness, visitation and spend. These opportunities allow partners of all sizes to participate in the way we promote travel experiences in the United States.

Brand USA Activation programs are consumer facing, cooperative marketing opportunities that include a booking component. Participants featured in these programs can expect to receive specific booking information and metrics upon completion of the marketing campaign.

Brand USA Consumer Media programs are cooperative marketing opportunities run in partnership with leading international consumer media companies. They are B2C and generate awareness and interest in travel to the US.

Brand USA Content & Distribution programs are cooperative marketing opportunities that allow Brand USA and its partners to create and disseminate video and written content across various media channels.

Brand USA Trade-Focused programs are cooperative marketing opportunities that are not just B2C, but also B2B. They reach the trade via media, events or PR channels, and may include a tour operator component.

View Programs by Market
ADARA Affinity Program
Ongoing
ADARA helps destinations acquire new high value visitors, activate repeat visitors, and fully understand their best customers and prospects. Achieve your marketing objectives and own your traveler audience with the powerful suite of ADARA’s Media and Insights solutions. Attract the right travelers and grow visitation to your destination. ADARA engages travelers as they search and plan trips across their favorite channels and devices: desktop and mobile display ads for broad reach, video for high impact, awareness and engagement, and Facebook and Twitter for in-the-moment connections.
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Air Canada Co-op
Ongoing
Engage Canadian travelers to drive air traffic demand to your destination on Air Canada’s channels. Participating destinations receive a digital marketing campaign with ads across Aircanada.com, e-newsletter ads, and a programmatic campaign driving traffic to your destination page. 
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Air Canada Vacations
Ongoing
Promote your destination product to Canadian travelers utilizing Air Canada Vacations’ marketing channels. Participating destinations receive a digital marketing campaign with featured placement on Aircanadavacations.com, e-newsletter ads, social promotion, and a programmatic campaign driving traffic to your destination page.
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Australia Multi-Channel Spring 2023
Dec 16, 2022
As we welcome the world back and created demand to visit the USA, guide travelers from inspiration to booking with Brand USA's transformed multi-channel campaigns. Partners have a new opportunity to drive engagement and increase consideration by telling their story in a personal way with content that is most relevant to the market. This multi-channel, multi-media approach provides a powerful mix of mid- to lower-funnel channels that inspire and lead to conversions. 
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Brazil Multi-Channel Spring 2023
Dec 16, 2022
As we welcome the world back and created demand to visit the USA, guide travelers from inspiration to booking with Brand USA's transformed multi-channel campaigns. Partners have a new opportunity to drive engagement and increase consideration by telling their story in a personal way with content that is most relevant to the market. This multi-channel, multi-media approach provides a powerful mix of mid- to lower-funnel channels that inspire and lead to conversions. 
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