ALL PROGRAMS
Co-op marketing programs make up the majority of our marketing efforts by delivering an array of options to increase awareness, visitation and spend. These opportunities allow partners of all sizes to participate in the way we promote travel experiences in the United States.
Opportunity Close: Ongoing
ADARA helps destinations acquire new high value visitors, activate repeat visitors, and fully understand their best customers and prospects. Achieve your marketing objectives and own your traveler audience with the powerful suite of ADARA’s Media and Insights solutions.
Attract the right travelers and grow visitation to your destination. ADARA engages travelers as they search and plan trips across their favorite channels and devices: desktop and mobile display ads for broad reach, video for...
Program closed for this year
Brand USA's Multi-Channel campaigns are evolving to offer innovative marketing opportunities, creating deeper engagement with destination content. Through a new, custom mobile takeover unit, destinations can tell their stories in a more immersive way. In this program, content will be dynamically served to more precisely and effectively identify consumers who are most likely to engage with messages and take action. Brand USA and AdTheorent are bringing new technology to partners through a highly...
Program closed for this year
Brand USA's Multi-Channel campaigns are evolving to offer innovative marketing opportunities, creating deeper engagement with destination content. Through a new, custom mobile takeover unit, destinations can tell their stories in a more immersive way. In this program, content will be dynamically served to more precisely and effectively identify consumers who are most likely to engage with messages and take action. Brand USA and AdTheorent are bringing new technology to partners through a highly...
Program closed for this year
Experience an extraordinary 3-to-1 value through Brand USA's Official Multi-Channel Program compared to creating your own targeted, international campaign. With its robust digital, print, social, traffic generation and activation campaign, your targeted message will reach international travelers through the very media they consume most. Customized calls-to-action take consumers from inspired to desired to booked - generating real, measurable results.
Program closed for this year
Experience an extraordinary 3-to-1 value through Brand USA's Official Multi-Channel Program compared to creating your own targeted, international campaign. With its robust digital, print, social, traffic generation and activation campaign, your targeted message will reach international travelers through the very media they consume most. Customized calls-to-action take consumers from inspired to desired to booked - generating real, measurable results.
Program closed for this year
Experience an extraordinary 3-to-1 value through Brand USA's Official Multi-Channel Program compared to creating your own targeted, international campaign. With its robust digital, print, social, traffic generation and activation campaign, your targeted message will reach international travelers through the very media they consume most. Customized calls-to-action take consumers from inspired to desired to booked - generating real, measurable results.
Program closed for this year
Experience an extraordinary 3-to-1 value through Brand USA's Official Multi-Channel Program compared to creating your own targeted, international campaign. With its robust digital, print, social, traffic generation and activation campaign, your targeted message will reach international travelers through the very media they consume most. Customized calls-to-action take consumers from inspired to desired to booked - generating real, measurable results.
Program closed for this year
Brand USA continues to stay ahead of the curve in China’s ever-evolving media landscape. In 2020, partners will benefit from exposure on leading social and booking platforms as well as through inflight entertainment systems on China’s local/regional airlines, reaching highly qualified Chinese travelers. This program will generate greater awareness of U.S. destinations and experiences among affluent Chinese consumers in tier 1 and 2 cities while they plan their Chinese New Year travel.
Opportunity Close: Ongoing
Brand USA is partnering with leading influencer Jessica Beinecke to bring destinations the unique opportunity to reach the millennial Chinese audience in the I Know This Spot Chinese-English digital travel series. More than just a travel video in Chinese, these digital videos bridge cultural and language barriers and create exciting local experiences for Chinese tourists.
Program closed for this year
Ctrip is China's leading online travel agency (OTA). Brand USA offers media packages with more than 3-1 added-value that promote destination product to Chinese consumers planning summer and Golden Week Travel.
Opportunity Close: Ongoing
The partnership with Brand USA and Expedia Group Media Solutions offers a variety of advertising solutions that help you reach the right audience at the right time with the right message. Achieve your marketing objectives while growing your return on investment with Expedia Group’s suite of innovative and proven advertising solutions.
Opportunity Close: Ongoing
Brand USA has partnered with Flight Network to create high-impact, multi-faceted, and activation-driven marketing packages that will provide destination partners with the opportunity to reach a qualified Canadian audience.
Program closed for this year
Brand USA's Multi-Channel campaigns are evolving to offer innovative marketing opportunities, creating deeper engagement with destination content. Through a new, custom mobile takeover unit, destinations can tell their stories in a more immersive way. In this program, content will be dynamically served to more precisely and effectively identify consumers who are most likely to engage with messages and take action. Brand USA and AdTheorent are bringing new technology to partners through a highly...
Program closed for this year
Germany is one of the top volume markets to the US and Brand USA continues to provide partners with innovative international marketing opportunities. This multi-channel campaign is designed to reach consumers at the right time, with the right message and in the right place. The new digital media channels provide an integrated marketing approach to engage consumers and ultimately drive activation
Opportunity Close: Oct, 02, 2020
Brand USA’s Global Inspiration Program is a top-of-funnel program that generates global awareness of U.S. destinations using a multifaceted approach:
The print guide, which is filled with stunning photography and evocative prose
The digital eGuides, which extend the reach of the partner's content; and,
The mobile takeover ads, which drive targeted audiences to dynamic partner content and generate content engagement metrics.
Partners can coordinate with one another to create greater impact by...
Program closed for this year
The U.S. Department of Commerce projects tourism from India will increase by 47% from 2014 to 2021. Now is the time to leverage Brand USA’s marketing efforts in India to grow your travel brand in this key market. This is a partnership program with India’s leading digital technology company, Times Internet, and a digital joint venture with Times of India. Aligned with Brand USA’s consumer marketing efforts in 2019, this is an opportunity for U.S. destinations and travel suppliers to reach out to...
Program closed for this year
Brand USA's Multi-Channel campaigns are evolving to offer innovative marketing opportunities, creating deeper engagement with destination content. Through a new, custom mobile takeover unit, destinations can tell their stories in a more immersive way. In this program, content will be dynamically served to more precisely and effectively identify consumers who are most likely to engage with messages and take action. Brand USA and AdTheorent are bringing new technology to partners through a highly...
Opportunity Close: Ongoing
JCDecaux is partnering with Brand USA to create custom, stand-alone destination campaigns in the United Kingdom dedicated to delivering the highest quality out-of-home (OOH) advertising solutions. Partners have the opportunity to participate in a highly customizable, dedicated campaign with a premier brand and substantial Brand USA support. Pairing with social can be an option with OOH at an incremental cost.
Program closed for this year
Brand USA is pleased to offer a proven and effective Multi-Channel campaign that includes integrated content and exclusive talent and media placements in Mexico via leading brands.
Program closed for this year
Music has the power to unlock the transformational power of travel. Whether it’s the music genre that defines your city or the sound of nature in the national parks, with Brand USA’s “How Dos Your USA Sound?” New Zealand Media and Entertainment (NZME) campaign, you can guide potential travelers in uncovering the unique sounds of the USA. As part of the NZME package, we will publish an editorial story, print advertisement and digital advertising in NZ Herald publications promoting your...
Opportunity Close: 3 months before desired campaign launch
Brand USA partners can harness the power of Rogers Media's best-in-class content across digital and TV to inspire Canadians to travel to their destinations.
Opportunity Close: Ongoing
Search Engine Marketing is a key component of Brand USA's international marketing efforts, focusing on bringing millions of visitors to the United States. By participating in the Brand USA International SEM program, you can extend your destination's current search resources, drive more traffic directly to your existing Visit the USA content and attract more international visitors.
Opportunity Close: Ongoing
Sojern analyzes 500 million unique traveler profiles and billions of predictive purchase signals per month to activate multi-channel marketing solutions and drive bookings. By layering Sojern’s proprietary search and booking travel data, it reaches and converts highly engaged audiences of potential visitors to the USA.
Program closed for this year
Brand USA's Multi-Channel campaigns are evolving to offer innovative marketing opportunities, creating deeper engagement with destination content. Through a new, custom mobile takeover unit, destinations can tell their stories in a more immersive way.
In this program, content will be dynamically served to more precisely and effectively identify consumers who are most likely to engage with messages and take action. Brand USA and AdTheorent are bringing new technology to partners through a highly...
Opportunity Close: Ongoing
Televisa is a leading media company in the Spanish-speaking world, and an important cable operator in Mexico which produces more than 90,000 hours of original programming each year. Brand USA has partnered with Televisa to create special opportunities for destinations to influence Mexican travelers through key television and digital channels.
Opportunity Close: Ongoing until May 2020
The Telegraph offers Brand USA partners a multi-channel program that will reach millions of potential travelers through exposure in the UK’s number one quality news brand and travel publisher with audiences reaching internationally. The newsbrand’s readership relies on The Telegraph for travel inspiration that subsequently generates a spend of £21.8 billion spend on travel; 47% of all UK spend.
Opportunity Close: Ongoing
TripAdvisor delivers a significant opportunity for destinations and travel organizations to generate a global presence in 49 countries and 29 languages. The Brand USA program with TripAdvisor enables you to utilize all available targeting methods by domain, geographic region and IP address on TripAdvisor’s family of domains.
Program closed for this year
Experience an extraordinary 3-to-1 value through Brand USA's Official Multi-Channel Program compared to creating your own targeted, international campaign. With its robust digital, print, social, traffic generation and activation campaign, your targeted message will reach international travelers through the very media they consume most. Customized calls-to-action take consumers from inspired to desired to booked - generating real, measurable results.
Opportunity Close: Ongoing
The USA Discovery Program is Brand USA’s official online agent training tool about the diverse destinations and experiences available in the USA to inspire and help the travel industry get accredited as USA Specialists. Agents learn geographical information on regions, as well as individual states and territories, to become a Regional Expert. Agents can then earn special badges as well as bespoke partner badges. Unique features of the program include MegaFam integration, live events &...
Opportunity Close: Ongoing
The Destination-At-A-Glance series includes short, energetic and candid vignettes, each focusing on a single experience in your destination, and one teaser that provides an overview. Feature experiences such as craft brewing, local art galleries or other unique activities in your destination to inspire engagement and sharing.
Opportunity Close: Ongoing
Harness the power of Media IQ to generate views to your Visit the USA video content with this leading programmatic media-buying platform.
*Views Guaranteed for 15-second teaser cut. Video editing is not included in pricing and all videos must be converted to 15-second spots; conversion cost for your video is $2,100 per spot.
Opportunity Close: Ongoing
A series that reflects the way international travelers explore. By placing the viewer in the driver's seat, this itinerary based series highlights multiple stops and captures fun and memorable road trip ideas.
Opportunity Close: Ongoing
Authentic, experience-focused, longer-form video. Maximize your international reach with a deeper look at your destination's key experiences. Brand USA recommends the following themes to align with their global content strategy: Outdoors, Lifestyle, Culture & History, Cities & Towns, Entertainment or Food & Drink.
Opportunity Close: Ongoing
Generate qualified traffic to your Visit The USA content to expand consumer reach and engagement through Outbrain or Taboola , both leading content discovery platforms. Leverage Brand USA's investment across targeted distribution channels to amplify traffic from Brand USA-owned channels to deliver a 2-to-1 value.
Opportunity Close: Ongoing
Cities have the opportunity to showcase their destination through a destination page on the VisitTheUSA global sites. Pages include photo and video gallery, overview module, must-see places, Google map integration, trip ideas, official DMO links, links to destination experiences, and related content module.
Opportunity Close: Ongoing
Brand USA's NEW destination subsites offer partners the opportunity to leverage Visit The USA’s infrastructure to create their own destination-specific international websites. If you’re seeking more content exposure for your destination, without the international budget to build your own high-traffic international sites, Brand USA’s subsites offer a customizable and cost-effective opportunity.Distinct website domains and translated content for: UK, Australia, India, Canada (en), Sweden; France...
Opportunity Close: Ongoing
Experience Pages are designed for cities, attractions and other travel partners to create thematic content with organic and paid marketing strategies for distribution across global markets. Effectively tell – and market – your story through highly curated, topic-driven content.
Opportunity Close: Ongoing
States have the opportunity to showcase their destination through a destination page on the VisitTheUSA global sites. Pages include photo and video gallery, overview module, must-see places, Google map integration, trip ideas, official DMO links, links to destination experiences, and related content module.
Opportunity Close: Ongoing
A Trips Page is the ideal space for regions, states and cities to come together to showcase regional or statewide trips featuring overnight stays in multiple destinations. All trips pages include a digital content marketing strategy to guarantee traffic in the market of your choice, plus extensive organic promotion.