Programs & Opportunities

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All Programs

Co-op marketing programs make up the majority of our marketing efforts by delivering an array of options to increase awareness, visitation and spend. These opportunities allow partners of all sizes to participate in the way we promote travel experiences in the United States.

Brand USA Activation programs are consumer facing, cooperative marketing opportunities that include a booking component. Participants featured in these programs can expect to receive specific booking information and metrics upon completion of the marketing campaign.

Brand USA Consumer Media programs are cooperative marketing opportunities run in partnership with leading international consumer media companies. They are B2C and generate awareness and interest in travel to the US.

Brand USA Content & Distribution programs are cooperative marketing opportunities that allow Brand USA and its partners to create and disseminate video and written content across various media channels.

Brand USA Trade-Focused programs are cooperative marketing opportunities that are not just B2C, but also B2B. They reach the trade via media, events or PR channels, and may include a tour operator component.

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ALL MARKETS
Brand USA Global Marketplace
Ongoing

Connecting the World with the U.S. Travel Industry

The Brand USA Global Marketplace is a custom-built, always-on, virtual platform that provides comprehensive access to U.S. destinations,  attractions, and points of interest for the international travel industry.

Brand USA will host targeted events throughout the year on the platform to encourage the international travel community to engage with U.S. destinations. These events may include pre-scheduled meetings, enrichment opportunities, and other educational events. 

Brand USA Global Marketplace

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British Airways Co-op
May 21, 2021

Brand USA and British Airways partnered together to create a turnkey program for destination partners to reassure, inspire and encourage travel to the US. The campaign includes a partnership with a trusted media publisher and coverage on key British Airways channels to maximize exposure on high traffic pages, providing destination specific reporting and bookings.

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Canusa Co-op
Ongoing

CANUSA and Brand USA partnered to provide destinations with multi-channel opportunities to drive engagement and bookings from Germany to the US. CANUSA's knowledge of the German market, along with your destination's input is the best foundation for developing creative campaigns that generate a real impact on demand with measurable results.

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China Multi-Channel Spring 2020

Brand USA continues to stay ahead of the curve in China’s ever-evolving media landscape. In 2020, partners will benefit from exposure on leading social and booking platforms as well as through inflight entertainment systems on China’s local/regional airlines, reaching highly qualified Chinese travelers. This program will generate greater awareness of U.S. destinations and experiences among affluent Chinese consumers in tier 1 and 2 cities while they plan their Chinese New Year travel.

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Expedia Affinity Program
Ongoing

The partnership with Brand USA and Expedia Group Media Solutions offers a variety of advertising solutions that help you reach the right audience at the right time with the right message. Achieve your marketing objectives while growing your return on investment with Expedia Group’s suite of innovative and proven advertising solutions.
 

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