Helloworld
Helloworld is Australia’s largest group of independently owned travel professionals. Helloworld and its wholesale brand, Viva Holidays, offer the unique opportunity to reach Australians with tailored strategic marketing campaigns.
Helloworld offers Brand USA the opportunity to build awareness and inspire desire for US destinations through product promotion and strategic marketing campaigns to both travel consultants and consumers; utilizing its marketing channels that include print, email, social media, and agent training.
Program Benefits
- Tap into Australia’s largest group of independently owned travel professionals, with more than 2,460 agencies and brokers across Australia and New Zealand. Agents are deeply connected to their local communities and consistently go the extra mile to convert interest into bookings.
- Access a loyal customer base of discerning travelers who trust Helloworld agents for expert advice, personalized service and curated travel experiences. The network attracts customers with strong intent to travel, delivering highly qualified leads for U.S. destinations.
- Leverage a fully in‑house media team that manages exclusive partnerships across print, television, radio, outdoor and digital channels. The proven strategy and buying power ensures U.S. destinations are showcased through high‑impact, results‑driven campaigns. Strong owned channels and highly engaged local area marketing, led by Helloworld stores, further amplify messaging and drive meaningful conversion.
- Benefit from a deep understanding of booking trends, source market behavior and peak travel periods. Helloworld builds product and packages tailored to when and where demand is strongest, maximizing visitor numbers and room nights through data‑led campaign planning.
Dates
Start Date:
End Date:
Ongoing
Markets
Australia
Package Details
Media Campaign 1
- Full Page Print Ad in four Australian metro newspapers in Escape weekend travel insert. Markets include Melbourne, Sydney, Adelaide & Brisbane
- Full page, print advertisement in 17 x Australian regional newspapers in the Explore travel insert
- 2 x feature tiles promoted through Helloworld B2B, B2C, B2B2C databases.
- 2 x feature tiles promoted through Viva Holidays B2B and B2C databases.
Radio/Podcast Promotion
- Radio Advertising - 15 and 30 second advertisements in Melbourne In 3AW
Online
- Dedicated campaign landing page promoting key destination features and products on the Viva Holidays agent and consumer websites and tactical deals to feature on Helloworld website
Trade
- Editorial feature on KarryOn. KarryOn is Australia's trusted Travel Trade digital publication, community and brand.
- Agent Marketing toolkit including editable flyer promoting destination & social media tiles
Retail Promotion
- Digital Screens In-Store
Training
- Live Agent Training Webinar - recorded and shared for future viewing
Estimated Total Impressions/Reach: 7,400,000
Campaign Length: 6 Weeks
Media Campaign 2
- Full Page Print Ad in four Australian metro newspapers in Escape weekend travel insert. Markets include Melbourne, Sydney, Brisbane
- 2 x feature tiles promoted through Helloworld B2B, B2C, B2B2C databases.
- 2 x feature tiles promoted through Viva Holidays B2B and B2C databases.
Radio/Podcast Promotion
- Radio Advertising - 15 and 30 second advertisements in Melbourne In 3AW
Online
- Dedicated campaign landing page promoting key destination features and products on the Viva Holidays agent and consumer websites and tactical deals to feature on Helloworld website
Trade
- Editorial feature on KarryOn. KarryOn is Australia's trusted Travel Trade digital publication, community and brand.
- Agent Marketing toolkit including editable flyer promoting destination & social media tiles
Retail Promotion
- Digital Screens In-Store
Training
- Live Agent Training Webinar - recorded and shared for future viewing
Estimated Total Impressions/Reach: 5,300,00
Campaign Length: 4-6 Weeks
Media Campaign 3
- 2 x feature tiles promoted through Helloworld B2B, B2C, B2B2C databases.
- 2 x feature tiles promoted through Viva Holidays B2B and B2C databases.
Radio/Podcast Promotion
- Radio Advertising - 15 and 30 second advertisements in Melbourne In 3AW
Online
- Dedicated campaign landing page promoting key destination features and products on the Viva Holidays agent and consumer websites and tactical deals to feature on Helloworld website
Trade
- Editorial feature on KarryOn. KarryOn is Australia's trusted Travel Trade digital publication, community and brand.
- Agent Marketing toolkit including editable flyer promoting destination & social media tiles
Retail Promotion
- Digital Screens In-Store
Training
- Live Agent Training Webinar - recorded and shared for future viewing
Estimated Total Impressions/Reach: 3,400,000
Campaign Length: 4 Weeks