The Times & The Sunday Times
The Times and The Sunday Times reach 14.7 million UK adults monthly across print and digital, providing scaled access to a high-value, affluent audience. This program combines high-impact print advertorials with premium digital formats, including native content, targeted display, and social experiences, to deliver consistent, multi-channel exposure. With over 1 million readers actively engaging with weekly travel content, the environment is highly aligned to travel planning and inspiration. This integrated approach is designed to drive awareness and consideration of the USA among high-value UK travelers.
Program Benefits
- The U.S. is the most popular long-haul destination outside of Europe among Times readers, with 27% actively considering it for a holiday.
- Times readers are experienced U.S. visitors, averaging seven trips, with many exploring multiple destinations per visit—making them primed for deeper, repeat travel.
- The audience spans a range of travel types, including couples, families, groups and solo travellers, enabling messaging to resonate across multiple trip motivations.
- The Times and Sunday Times play a key role in holiday planning, with over half of readers considering destinations they feature as a primary source of inspiration.
Dates
Markets
Package Details
Media Campaign 1
Print Promotion
- Full Page Advertorial - One full page advertorial in Sunday Times Magazine, Style Magazine or Culture Magazine (1,000,000 readership)
- Full Page Advertorial – One full page advertorial positioned adjacent to the display page within The Times LUXX magazine or LUXX Report
- Full Page Print Display – One full page display ad positioned adjacent to the advertorial within The Times LUXX magazine or LUXX Report (700,000 readership)
Online Promotion
- Premium Native Article - One premium native article on thetimes.com (10,000 unique views)
- Native Ads - Ads on thetimes.com supporting the native article (5,900,000 impressions)
- Outstream Video Ads - Times Luxury in-article video placements (150,000 impressions)
Social Media Promotion
- Paid Social - The Times Instant Experience paid Facebook and/or Instagram ads targeting luxury travellers for 1 - 2 weeks (225,000 impressions)
Targeting the Luxury Traveller
Campaign Length: 4 – 6 weeks
Total Estimated Impressions: 7,985,000
Media Campaign 2
Print Promotion
- Full Page Advertorial - One full page advertorial in Sunday Times Magazine, Style Magazine or Culture Magazine (1,000,000 readership)
Online Promotion
- Standard Native Article - One standard native article on thetimes.com (10,000 unique views)
- Native Ads - Ads on thetimes.com supporting the native article (5,900,000 impressions)
- Travel Takeover - Exclusive 24-hour takeover of The Times travel homepage (250,000 impressions)
Social Media Promotion
- Paid Social - The Times Instant Experience paid Facebook and/or Instagram targeted ads for 1 - 2 weeks (185,000 impressions)
Targeting the Cultural Explorer
Campaign Length: 4 – 6 weeks
Total Estimated Impressions: 7,345,000
Media Campaign 3
Print Promotion
- Half Page Advertorial - One half page advertorial in The Times Travel section on one Saturday (900,000 readership)
Online Promotion
- Standard Native Article - One standard native article on thetimes.com (10,000 unique views)
- Native Ads - Ads on thetimes.com supporting the native article (5,900,000 impressions)
- Display Banners - Audience targeted display banners across thetimes.com web and mobile sites (115,000 impressions)
Targeting the Travel Enthusiast
Campaign Length: 4 - 6 weeks
Total Estimated Impressions: 6,925,000