Brand USA's Telegraph program offers a multi-faceted, content-driven program that will reach millions of potential travelers through exposure in the UK’s number one quality news brand and travel publisher. The news brand's readership relies on The Telegraph for travel inspiration that subsequently generates a spend of £21.8 billion spend on travel; 47% of all UK spend.
- Telegraph readers are 21% more likely to travel to the USA than any other destination.
- With a total reach of 27.2 million (including 4 million monthly print readers), The Telegraph reaches 52% of the UK population.
- Telegraph Travel has 3.3 million monthly unique UK users.
- The Telegraph's editorial team will produce both informative and inspiring content that will be amplified across social channels to gain a wider reach.
Telegraph Standard Package
- 1 Display Page in The Telegraph Magazine (1,100,000 reach)
- 1 Branded story (500,000 impressions)
- 2 sponsored articles on Brand USA hub + iPad edition
- Audience to sponsored content (20k unique views)
- Native placements within travel editorial and premium channels (5,000,000 impressions)
- Sponsorship of the USA editorial section on telegraph.co.uk, 2-week exclusive online display
- Partner video in-article (750,000 impressions)
- Digital display in premium channels MPU/Leaderboards (500,000 impressions)