The Telegraph
Brand USA’s Telegraph program is a multi-platform, content-led partnership designed to inspire and influence high-value UK travelers through premium editorial storytelling and targeted distribution across The Telegraph’s print and digital channels. Leveraging The Telegraph’s scale of 20.9 million consumers and a Travel platform driving 120 million annual global page views, the program connects with an engaged audience actively planning travel, where the USA ranks as their #1 long-haul destination.
Program Benefits
- Telegraph readers are actively planning travel, with the USA ranking as their #1 long-haul destination and driving strong repeat intent.
- The Telegraph delivers scale with a 20.9M audience, reaching 45% of travelers who have recently visited the USA.
- Telegraph readers are high-value travelers, 19x more likely to spend £4K+ per trip and significantly over-index on premium experiences.
- Telegraph’s trusted editorial environment drives engagement, with users consuming 7 articles on average and spending +22% longer with content.
Dates
Markets
Package Details
Media Campaign 1
Online Promotion:
- Native Articles & Content Teasers - Three sponsored articles on Telegraph.co.uk, replicated within the Brand USA hub and in the app edition for one week, supported by teaser placements driving traffic and engagement across the site (52,000 unique views)
- Native Ads - placements within travel editorial and premium channels driving to native articles (3,600,000 impressions)
- Video - Destination video in-article for premium channels (500,000 impressions)
- Branded story - One hosted within Telegraph.co.uk (500,000 impressions)
- Digital Display - Audience targeted display banners across web & mobile for six weeks (950,000 impressions)
Print Promotion:
- Advertorial - One full page advertorial in Telegraph Travel (1,100,000 readership)
- Display Ad - One display page in The Telegraph Magazine (1,100,000 readership)
Campaign Length: 12 weeks
Total Estimated Impressions: 7,802,000
Media Campaign 2
Online Promotion:
- Native Articles & Content Teasers - Two sponsored articles on Telegraph.co.uk, replicated within the Brand USA hub and in the app edition for one week, supported by teaser placements driving traffic and engagement across the site (37,000 unique views)
- Native Ads - placements within travel editorial and premium channels driving to native articles (3,600,000 impressions)
- Video - Destination video in-article for premium channels (400,000 impressions)
- Branded story - One hosted within Telegraph.co.uk (500,000 impressions)
- Digital Display - Audience targeted display banners across web & mobile for six weeks (500,000 impressions)
Print Promotion:
- Display Ad - One display page in The Telegraph Magazine (1,100,000 readership)
Campaign Length: 12 weeks
Total Estimated Impressions: 6,137,000
Media Campaign 3
Online Promotion:
- Native Articles & Content Teasers - Two sponsored articles on Telegraph.co.uk, replicated within the Brand USA hub and in the app edition for one week, supported by teaser placements driving traffic and engagement across the site (24,000 unique views)
- Native Ads - placements within travel editorial and premium channels driving to native articles (1,400,000 impressions)
- Video - Destination video in-article for premium channels (500,000 impressions)
- Digital Display - Audience targeted display banners across web & mobile for six weeks (204,000 impressions)
Print Promotion:
- Display Ad - One display page in The Telegraph Magazine (1,100,000 readership)
Campaign Length: 12 weeks
Total Estimated Impressions: 3,228,000