Trailfinders
Trailfinders is the UK and Ireland’s award-winning and leading independent tour operator, specializing in tailor-made, global and multi-destination travel. Through its expert-led, consultative approach, it designs bespoke itineraries across flights, accommodation, various modes of travel and experiences, catering to high-value travelers seeking personalized and experience-driven holidays.
Program Benefits
- Access 1.1M+ active UK & Ireland travelers with 45%+ email open rates, driving high-intent engagement.
- Reach 9M+ annual website users through integrated digital, email, and retargeting placements designed to convert.
- 47 excellently located travel centres across the UK & Ireland, facilitating bookings over the phone and face to face.
- Execute fully managed campaigns with in-house strategy and creative, supported by media buying partners, with clear performance reporting tied to bookings and ROI.
Dates
Start Date:
End Date:
Ongoing
Markets
United Kingdom
Package Details
Media Campaign 1
Online Promotion
- Website Page Creation – sponsored destination landing page showcasing up to eight holidays (20,000 page views)
- Latest Offers Page - One holiday featured on a relevant Latest Offers page on trailfinders.com (18,000 page views)
- Digital Display Advertising (5,400,000 impressions)
- Website Retargeting – Audience based retargeting using display ads (1,600,000 impressions)
- B2B - Top Story on Trailfinders Intranet - One mandatory internal feature that educates consultants to better promote destinations and products (1,200 page views)
Social Media Promotion
- Paid Social – Meta prospecting Facebook & Instagram (1,972,000 impressions)
- Paid Social – Meta retargeting Facebook & Instagram (460,955 impressions)
Email Promotion
- Email Offer – One offer included in two email newsletters (2,248,816 subscribers)
- Dedicated Solus Email - One targeted newsletter send (60,000 subscribers)
- Email Insertion - One holiday from the Latest Offers page included in one email newsletter (1,124,408 subscribers)
Print Promotion
- The Times Full Page - Half Page Advertorial & Half Page Ad - One insertion (302,288 readership)
- The Times Full Page Ad - Two insertions (604,576 readership)
- The Mail on Sunday Full Page Ad - Four insertions (2,315,036 readership)
- The Daily Telegraph Half Page Ad - Four insertions (963,760 readership)
Campaign Length: 8 weeks
Total Estimated Impressions: 17,091,039
Media Campaign 2
Online Promotion
- Website Page Creation – sponsored destination landing page showcasing up to eight holidays (16,000 page views)
- Latest Offers Page - One holiday featured on a relevant Latest Offers page on trailfinders.com (15,000 page views)
- Digital Display Advertising (4,200,000 impressions)
- Website Retargeting – Audience based retargeting using display ads (1,244,445 impressions)
- B2B - Top Story on Trailfinders Intranet - One mandatory internal feature that educates consultants to better promote destinations and products (1,200 page views)
Social Media Promotion
- Paid Social – Meta prospecting Facebook & Instagram (1,516,800 impressions)
- Paid Social – Meta retargeting Facebook & Instagram (361,143 impressions)
Email Promotion
- Email Offer – One offer included in two email newsletters (2,248,816 subscribers)
- Email Insertion - One holiday from the Latest Offers page included in one email newsletter (1,124,408 subscribers)
Print Promotion
- The Times Full Page - Half Page Advertorial & Half Page Ad - One insertion (302,288 readership)
- The Times Half Page Ad - Two insertions (604,576 readership)
- The Daily Telegraph Half Page Ad - Four insertions (963,760 readership)
Campaign Length: 8 weeks
Total Estimated Impressions: 12,571,436
Media Campaign 3
Online Promotion
- Website Page Creation – sponsored destination landing page showcasing up to eight holidays (12,000 page views)
- Digital Display Advertising (3,375,000 impressions)
- Website Retargeting – Audience based retargeting using display ads (1,000,000 impressions)
Email Promotion
- Email Offer – One offer included in two email newsletters (2,248,816 subscribers)
Print Promotion
- Metro (London) Full Page - Half Page Advertorial & Half Page Ad - One insertion (540,989 readership)
- Metro (London) Half Page Ad - Two insertions (1,081,978 readership)
Campaign Length: 6 weeks
Total Estimated Impressions: 8,258,783