Ströer Media
Ströer is one of Germany’s leading media companies, with a strong market position in out-of-home and digital advertising, operating a nationwide network of premium digital screens in high-traffic urban environments including transport hubs, city centres and retail locations. In addition to its extensive OOH footprint, Ströer delivers broad digital reach across online platforms and content environments. The Brand USA program combines high-impact digital out-of-home placements with targeted digital content and media distribution to drive awareness and engagement for U.S. travel across key German markets.
Program Benefits
- Market leader in Germany for out-of-home and digital out-of-home, with a network of 8,000+ premium digital screens.
- Delivers scaled digital reach, connecting with up to 80% of Germany’s online population.
- Drives engagement through native storytelling and advertorial content across premium travel environments.
- Access one of Germany’s strongest digital travel audiences, with 10.9 million monthly unique users.
Dates
Markets
Package Details
Media Campaign 1
Online Promotion
- Native Story - One premium publisher native story (Marco Polo, DuMont Reise or Lonely Planet)
Integration of a landing page with introductory text and up to five topic blocks (17,500 page views) - Content Teaser - promotional placement on publisher's homepage (four weeks, 20,000 impressions)
- Paid Social - promotion (Facebook & Instagram) supporting the native story (twelve weeks, 900,000 impressions)
- Native Ads - supporting native story (twelve weeks, 2,100,000 impressions)
- Display Ads - Multiscreen banner campaign within the Ströer Travel Network (twelve weeks, 700,000 impressions)
Out-of-Home
- Public Video Infoscreen - Digital billboards on underground and suburban train platforms in Frankfurt, :10 second video or still in rotation
- Public Video Station - Screens in high traffic areas of railway stations in Frankfurt, :10 second video or still in rotation
- Public Video Mall - Screens in high traffic areas of malls in Frankfurt, :10 second video or still in rotation
Campaign Length: 12 weeks
Total Estimated Impressions: 6,719,214
Media Campaign 2
Online Promotion
- Native Story - One premium publisher native story (Marco Polo, DuMont Reise or Lonely Planet)
Integration of a landing page with introductory text and up to five topic blocks (17,500 page views) - Content Teaser - promotional placement on publisher's homepage (four weeks, 20,000 impressions)
- Paid Social - promotion (Facebook & Instagram) supporting the native story (twelve weeks, 900,000 impressions)
- Native Ads - supporting native story (twelve weeks, 2,100,000 impressions)
- Display Ads - Multiscreen banner campaign within the Ströer Travel Network (twelve weeks, 550,879 impressions)
Campaign Length: 12 weeks
Total Estimated Impressions: 3,588,379
Media Campaign 3
Online Promotion
- Advertorial - One premium publisher advertorial (Marco Polo, DuMont Reise or Lonely Planet) Integration of article on a MAIRDUMONT brand portal (7,500 page views)
- Content Teaser - promotional placement on publisher's homepage (four weeks, 20,000 impressions)
- Paid Social - promotion (Facebook & Instagram) supporting the advertorial (eight weeks, 360,000 impressions)
- Native Ads - supporting advertorial (eight weeks, 840,000 impressions)
- Display Ads - Multiscreen banner campaign within the Ströer Travel Network (eight weeks, 480,000 impressions)
Campaign Length: 8 weeks
Total Estimated Impressions: 1,707,500
Media Campaign 4
Out-of-Home
- Public Video Infoscreen - Digital billboards on underground and suburban train platforms in Munich, :10 second video or still in rotation
- Public Video Station - Screens in high traffic areas of railway stations in Munich, :10 second video or still in rotation
- Public Video Mall - Screens in high traffic areas of malls in Munich, :10 second video or still in rotation
- Public Video Digital Motion Tower (Screens in Central Station in Munich) & Public Video Giant Indoor (Stachus Seitenabgang/side exit in Munich), :10 second video or still in rotation
Campaign Length: 2 weeks
Total Estimated Impressions: 5,873,850