Consumer Media

Ströer Media

Ströer is one of the leading media companies in Germany; offering a strong portfolio of brands for digital content and advertising as well as an extensive out-of-home signage network. 

Brand USA has partnered with Ströer to create a program that drives awareness for the US in Germany through engaging digital content and eye-catching digital OOH. 

Program Benefits

  • Ströer is number one in Germany for out-of-home and digital out-of-home signage. They have over 7,000 digital media signs.
  • Ströer’s digital marketing portfolio reaches 80% of Germans online.
  • Ströer inspires travel with engaging advertorial or native story content and promotion.
  • Ströer’s Digital Travel segment is among the strongest in Germany with 10.9 million unique users per month.

Dates

Start Date:
End Date:
Ongoing
View Detailed Information

Markets

DE-flag-icon
Germany

Package Details

Ströer Media Campaign 1

Online Promotion:

  • Native story - Premium Publisher (choose one: Marco Polo, DuMont Reise or Lonely Planet) Integration of a landing page with introductory text and up to 5 topic blocks.
  • Content teaser promotion for 1 month, placement on publisher's homepage.
  • Paid social media promotion (Facebook & Instagram) supporting the native story.
  • Native ads supporting the native story.
  • Display ads – banner campaign within the Ströer Travel Network.
  • Targeting is available by Demographic, Age, Income, and Region for paid social media promotion, native ads and display ads.

Digital Out-of-Home in Frankfurt:

  • Public Video Infoscreen - Digital billboards on underground and suburban train platforms in Frankfurt. :10 second video or still in rotation.
  • Public Video Station - Screens in high traffic areas of railway stations in Frankfurt. :10 second video or still in rotation.
  • Public Video Mall - Screens in high traffic areas of malls in Frankfurt. :10 second video or still in rotation.
  • 2 Weeks Monday - Friday, Rush Hour 4pm-7pm in Frankfurt.


Total Estimated Impressions/Reach: 7,345,000

12 Week Campaign

Ströer Media Campaign 2

Online Promotion:

  • Native story - Premium Publisher (choose one: Marco Polo, DuMont Reise or Lonely Planet) Integration of a landing page with introductory text and up to 5 topic blocks.
  • Content teaser promotion for 1 month, placement on publisher's homepage.
  • Paid social media promotion (Facebook & Instagram) supporting the native story.
  • Native ads supporting the native story.
  • Display ads – banner campaign within the Ströer Travel Network.
  • Targeting is available by Demographic, Age, Income, and Region for paid social media promotion, native ads and display ads.

Total Estimated Impressions/Reach: 3,800,000

12 Week Campaign


Ströer Media Campaign 3

Online Promotion:

  • Advertorial - Premium Publisher (choose one: Marco Polo, DuMont Reise or Lonely Planet) Integration of article on a MAIRDUMONT brand portal.
  • Content teaser placed on the homepage at runtime.
  • Paid social media promotion (Facebook & Instagram) supporting the advertorial.
  • Native ads supporting the advertorial.
  • Display ads –campaign within the Ströer Travel Network.
  • Targeting is available by Demographic, Age, Income, and Region for paid social media promotion, native ads and display ads.

Total Estimated Impressions/Reach: 1,695,000

8 Week Campaign

Digital Out-of-Home Campaign

Digital Out-of-Home in Munich:

  • Public Video Station - 332 screens in high traffic areas of railway station in Munich. :10 second video or still in rotation. 4 Weeks (12 weekdays) Wednesday - Friday, Rush Hour 4pm-6pm in Munich.
  • Public Video Digital Motion Tower - Screens in high traffic area of Munich main station. :10 second video or still in rotation. 4 Weeks (1 Month - 30/31 Days) Monday – Sunday, All Day in Munich.


Total Estimated Impressions/Reach: 5,092,600

4 Week Campaign