Program Category

Ströer Media

Ströer is one of the leading media companies in Germany. They have a strong portfolio of brands for digital content and advertising as well as an extensive out-of-home signage network. 

 

Brand USA has partnered with Ströer to create a program that drives awareness for the US in Germany through engaging digital content and eye-catching digital OOH. 

Program Benefits

·     Ströer is number one in Germany for out-of-home and digital out-of-home signage. They have over 7,000 digital media signs.

·    Ströer’s digital marketing portfolio reaches 80% of Germans online.

·     Ströer inspires travel with engaging advertorial or native story content and promotion.

·     Ströer’s, Digital Travel segment is among the strongest in Germany with 10.9 million unique users per month..


Dates

Start Date:
End Date:
Ongoing

Markets

DE-flag-icon
Germany

Package Details

Ströer Tier 1

3 Month Campaign


Online Promotion:

·     Native story - Premium Publisher (choose one: Marco Polo, DuMont Reise or Lonely Planet) Integration of a landing page with introductory text and up to 5 topic blocks.

·     Content teaser promotion for 1 month, placement on publisher's homepage.

·     Paid social media promotion (Facebook & Instagram) supporting the native story.

·     Native ads supporting the native story.

·     Display ads – banner campaign within the Ströer Travel Network.

·     Targeting is available by Demographic, Age, Income, and Region for paid social media promotion, native ads and display ads.

·     4,017,500 impressions


Digital Out-of-Home:

·     Public Video Infoscreen - Digital billboards on underground and suburban train platforms. :10 second video or still in rotation.

·     Public Video Station - Screens in high traffic areas of railway stations. :10 second video or still in rotation.

·     Public Video Mall - Screens in high traffic areas of malls. :10 second video or still in rotation.

·     2 Weeks, Monday - Friday, Rush Hour 4pm-7pm (Select Frankfurt or Munich, additional cities are available.)

·     3,719,931 impressions

Ströer Tier 2

2 – 3 Month Campaign


Online Promotion:

·     Native story - Premium Publisher (choose one: Marco Polo, DuMont Reise or Lonely Planet) Integration of a landing page with introductory text and up to 5 topic blocks.

·     Content teaser promotion for 1 month, placement on publisher’s homepage.

·     Paid social media promotion (Facebook & Instagram) supporting the native story.

·     Native ads supporting the native story.

·     Display ads – banner campaign within the Ströer Travel Network.

·     Targeting is available by Demographic, Age, Income, and Region for paid social media promotion, native ads and display ads.

·     3,799,900 impressions

Ströer Tier 3

1 – 3 Month Campaign


Online Promotion:

·     Advertorial - Premium Publisher (choose one: Marco Polo, DuMont Reise or Lonely Planet) Integration of article on a MAIRDUMONT brand portal.

·     Content teaser placed on the homepage at runtime.

·     Paid social media promotion (Facebook & Instagram) supporting the advertorial.

·     Native ads supporting the advertorial.

·     Display ads –campaign within the Ströer Travel Network.

·     Targeting is available by Demographic, Age, Income, and Region for paid social media promotion, native ads and display ads.

·     1,707,500 impressions