Ströer Media
Ströer is one of the leading media companies in Germany. They have a strong portfolio of brands for digital content and advertising as well as an extensive out-of-home signage network.
Brand USA has partnered with Ströer to create a program that drives awareness for the US in Germany through engaging digital content and eye-catching digital OOH.
Program Benefits
· Ströer is number one in Germany in out-of-home, digital out-of-home and digital with 93% reach.
· Ströer marketing includes more than 250 renowned digital media brands and thematic channels with several thousand websites on offer.
· Ströer’s national DOOH reach is 65% with around 62,500 screens across 200 cities with 45 million unique users per month.
· Ströer’s, DOOH network (aka public video) is comprised of more than 7,000 digital media carriers at railway stations, streets, shopping centers and underground and suburban railway platforms.
Dates
Markets
Package Details
Ströer Tier 1
3 Month Campaign
Online Promotion:
· Native story - Premium Publisher (choose one: Marco Polo, DuMont Reise or Lonely Planet) Integration of a landing page with introductory text and up to 5 topic blocks.
· Content teaser promotion for one month, placement on booking portal home page.
· Paid social media promotion (Facebook & Instagram) supporting the native story.
· Native ads supporting the native story.
· Display ads – banner campaign within the Ströer Travel Network.
· Targeting is available by Demographic, Age, Income, and Region for paid social media promotion, native ads and display ads.
· 4,017,500 impressions
Digital Out-of-Home:
· Public Video Infoscreen - Digital billboards on underground and suburban train platforms. :10 second video or still in rotation.
· Public Video Station - Screens in high traffic areas of railway stations. :10 second video or still in rotation.
· Public Video Mall - Screens in high traffic areas of malls. :10 second video or still in rotation.
· 2 Weeks, Monday - Friday, Rush Hour 4pm-7pm (Select Frankfurt or Munich, additional cities are available.)
· 3,719,931 impressions
Ströer Tier 2
2 – 3 Month Campaign
Online Promotion:
· Native story - Premium Publisher (choose one: Marco Polo, DuMont Reise or Lonely Planet) Integration of a landing page with introductory text and up to 5 topic blocks.
· Content teaser promotion for one month, placement on booking portal home page.
· Paid social media promotion (Facebook & Instagram) supporting the native story.
· Native ads supporting the native story.
· Display ads – banner campaign within the Ströer Travel Network.
· Targeting is available by Demographic, Age, Income, and Region for paid social media promotion, native ads and display ads.
· 3,799,900 impressions
Ströer Tier 3
1 – 3 Month Campaign
Online Promotion:
· Advertorial - Premium Publisher (choose one: Marco Polo, DuMont Reise or Lonely Planet) Integration of article on a MAIRDUMONT brand portal.
· Content teaser placed on the homepage at runtime.
· Paid social media promotion (Facebook & Instagram) supporting the advertorial.
· Native ads supporting the advertorial.
· Display ads –campaign within the Ströer Travel Network.
· Targeting is available by Demographic, Age, Income, and Region for paid social media promotion, native ads and display ads.
· 1,707,500 impressions