Program Category

Canada Loyalty Marketing Program

Brand USA has partnered with AIR MILES, Canada’s most recognized loyalty program, to provide a full funnel activation program in the Canada.

AIR MILES has over 9.4 million active collector accounts, representing approximately two-thirds of all Canadian households.

This program will leverage the AIR MILES travel booking engine to engage with collectors looking for ways to utilize their loyalty points to encourage them to book travel to US destinations.

Program Benefits

  • AIR MILES is Canada’s largest consumer loyalty program with 9.4 million participants (Mile Collectors), reaching almost 2/3 of Canadian households. 
  • AIR MILES has 30 years of first-party, detailed consumer/collector data that includes intelligence on travel booked through their full-service online travel agency. 
  • Much more than media, AIR MILES offers partners a highly targeted reach to prospective Canadian travelers, and the opportunity to directly convert to flight, accommodation, and car rental bookings.
  • 70% of AIR MILES collectors are ready to travel
  • AIR MILES collectors can utilize both cash and loyalty points to pay for travel. 
  • AIR MILES is currently launching a new booking engine with the top-notch functionality today’s travelers expect including easy product bundling and new payment flexibility.
  • Collector’s will also enjoy new opportunities to earn even more Miles with every booking. This new value proposition makes booking travel with AIR MILES a new market leader in consumer value per travel booking.


Start Date:
End Date:



Package Details

Tier 1

- 1x inclusion in destination specific email

- 2x inclusions in a travel email

- Targeted Facebook & Instagram ads to drive traffic and awareness

- Organic social media promotion: 1x Instagram & 1x Facebook post

- AIR MILES will create an incentive to entice users to book

- AIR MILES travel home page banner: 1x inclusion

- 1x customized landing page included

- 7,000,000 estimated impressions

Tier 2

- 1x inclusion in destination specific email

- 1x inclusion in a travel email

- Targeted Facebook & Instagram ads to drive traffic and awareness

- 1x customized landing page included

- 4,600,000 estimated impressions