Consumer Media

Hindustan Times

HT Media is one of India’s leading media networks, with a strong presence across Hindustan Times and Mint, delivering scaled access to highly engaged audiences. This program uses a high-frequency, multi-channel mix of display, social amplification, and editorial content to reach travel audiences across key metro markets. Activity is designed to drive awareness at scale, increase engagement, and build sustained interest in travel to the USA.

Program Benefits

  • Reach highly engaged audiences at scale through Hindustan Times, one of India’s leading English news platforms.
  • Leverage editorial-led storytelling and branded content to build awareness and inspire travel consideration.
  • Extend campaign reach through paid and boosted Facebook activity, complemented by organic Instagram Reels on Hindustan Times’ channels.
  • Target high-value audiences across India’s top metro markets through geo-targeted digital display.


Dates

Start Date:
End Date:
Ongoing
View Detailed Information

Markets

IN-flag-icon
India

Package Details

Media Campaign 1

Online Promotion

  • Display Banners - Audience targeted display banners across web & mobile; Sites: Hindustan Times, Mint, HT Tech, Hindustan, Healthshots; Geo-targeted to the top 10 markets (7,000,000 impressions)
  • Native Article - One Hindustantimes.com native article (100,000 page views)
  • Web Story – One mobile-first, full-screen, swipeable visual format transforming editorial content into short, immersive, story-driven frames (images, video, and text) (50,000 impressions)

Social Media Promotion

  • Paid Social - Four Hindustan Times paid and boosted Facebook posts (3,500,000 impressions)
  • Instagram Reel - Three short-form vertical videos, :15 to :60 seconds (150,000 impressions)
  • Video Pre-Roll - Non-skip video up to :20 seconds on Hindustan Times YouTube channel (4 weeks, 1,000,000 impressions)

Print Promotion

  • Quarter Page Advertorial - One Hindustan Times City quarter page advertorial repurposing native article content in all editions (3,200,000 readership)
  • Half Page Display Ad - One Hindustan Times City half page display ad in all editions (3,200,000 readership)
  • Half Page Display Ad - One Mint half page display ad in all editions (650,000 readership)

Campaign Length: 10 weeks

Total Estimated Impressions: 18,850,000

Media Campaign 2

Online Promotion

  • Display Banners - Audience targeted display banners across web & mobile; Sites: Hindustan Times, Mint, HT Tech, Hindustan, Healthshots; Geo-targeted to the top 10 markets (6,500,000 impressions)
  • Native Article - One Hindustantimes.com native article (65,000 page views)
  • Web Story – One mobile-first, full-screen, swipeable visual format transforming editorial content into short, immersive, story-driven frames (images, video, and text) (50,000 impressions)

Social Media Promotion

  • Paid Social - Four Hindustan Times paid and boosted Facebook posts (3,500,000 impressions)
  • Instagram Reel - One short-form vertical video, :15 to :60 seconds (50,000 impressions)
  • Video Pre-Roll - Non-skip video up to :20 seconds on Hindustan Times YouTube channel (4 weeks, 1,000,000 impressions)

Print Promotion

  • Quarter Page Advertorial - One Hindustan Times City quarter page advertorial repurposing native article content in Delhi NCR, Mumbai editions (2,530,000 readership)
  • Half Page Display Ad - One Mint half page display ad in all editions (650,000 readership)


Campaign Length: 8 weeks

Total Estimated Impressions: 14,345,000

Media Campaign 3

Online Promotion

  • Display Banners - Audience targeted display banners across web & mobile; Sites: Hindustan Times, Mint, HT Tech, Hindustan, Healthshots; Geo-targeted to the top 10 markets (5,500,000 impressions)
  • Native Article - One Hindustantimes.com native article (60,000 page views)

Social Media Promotion

  • Paid Social - Four Hindustan Times paid and boosted Facebook posts (3,500,000 impressions)
  • Instagram Reel - One short-form vertical video, :15 to :60 seconds (50,000 impressions)

Print Promotion

  • Quarter Page Advertorial - One Mint quarter page advertorial repurposing native article content in all editions (650,000 readership)

 

Campaign Length: 4 weeks

Total Estimated Impressions: 9,760,000