Program Category

Hays Travel Program

Hays Travel is the UK’s largest independent travel agency and offers its clients all-inclusive, long-haul, and luxury getaways as well as tailor-made packages. 


This program leverages Hays Travel’s strong presence in the UK market and delivers a comprehensive marketing campaign that includes a custom landing page, digital ads, social promotion, email promotion, out of home ads, and access to its 2,700 dedicated travel agents.

Program Benefits

  • Hays Travel has over 450 retail branches and services over 486,000 customers per year.
  • The Hays Shopper Platform captures data from the Hays Travel channels and utilizes this data to power campaigns, targeting relevant customers in the right phase of their shopping journey. 
  • Hays Travel has more than 2.6 million online visitors a year and more than 2.1 million fans on social media.
  • Hays Travel Hub provides direct access to over 2,700 travel agents almost instantly.


Dates

Start Date:
End Date:
Ongoing

Markets

GB-flag-icon
United Kingdom

Package Details

Hays Travel Tier 1

10 Week Campaign


Online

  • Haystravel.co.uk - Enhanced Landing Page featured on site, during and post campaign.
  • Haystravel.co.uk - Homepage native ad placement (15,000 impressions)
  • Rich Media Display - video/animations within banners served across the web on sites which are relevant to the target audience of any given campaign: Double MPU (300x600), Billboard (970x250), MPU (300x250). Travel Shopper Targeting (500,000 impressions)
  • YouTube Video Display - advertising in 6, 15 or 30 seconds reaching targeted Travel Shopper audiences (200,000 impressions)


Social

  • Paid Social - Travel Shopper Targeted social campaign including up to 2 creative formats: Image, Video, Carousel, Story (400,000 impressions)
  • Organic Social - 2 Sponsored posts (image or video) on Hays Travel Facebook page (260,000 reach)


Email

  • Dedicated Solus Email - 1 email sent to a targeted section of database of over 230k travel intender. Demographics - Long Haul Customers, Cruise, Touring (120,000 subscribers)
  • Banner Ad - featured within 1 Hays Travel weekly e-shot which is sent to entire database of customers. (230,000 subscribers)


Out of Home

  • Dedicated OOH Network: Travel Screens (Both External & Internal) - 10 second ad in 400 Hays Travel branches for two weeks- either static or video (400 branches – 2,300,000 reach based on an estimation from footfall data)
  • Travel Shopper Proximity Targeting: OOH Billboard Programmatic Ads - Digital signage across Malls, Rail Stations, and Roadside within 500 meters of retail stores (200,000 impressions)
  • Travel Shopper Proximity Targeting: Mobile Targeting - Target shoppers with display and social ads on their mobile devices when they are near retail stores. (200,000 impressions)


Training

  • Virtual Training - A dedicated webinar training session with a selection of the Hays Travel Sales teams. recorded and housed on the Hays Travel HUB, for 3 months.
  • Online Training - Communication of online training to all sales channels hosted on the Hays Travel HUB, within the learning and development section.
  • Hays Travel HUB - 1 Dedicated post/updated communication to include production information, activity and specific offer that will be included within the campaign (2,700 Agents)

 

Total Estimated Impressions/Reach: 4,400,000

Hays Travel Tier 2

8 Week Campaign


Online

  • Haystravel.co.uk - Enhanced Landing Page featured on site, during and post campaign.
  • Haystravel.co.uk - Homepage native ad placement (7,500 impressions)
  • Rich Media Display - video/animations within banners served across the web on sites which are relevant to the target audience of any given campaign: Double MPU (300x600), Billboard (970x250), MPU (300x250). Travel Shopper Targeting (200,000 impressions)


Social

  • Paid Social - Travel Shopper Targeted social campaign including up to 2 creative formats: Image, Video, Carousel, Story (200,000 impressions)
  • Organic Social - 1 Sponsored post (image or video) on Hays Travel Facebook page (130,000 reach)


Email

  • Banner Ad - featured within 1 Hays Travel weekly e-shot which is sent to entire database of customers. (230,000 subscribers)


Out of Home

  • Dedicated OOH Network: Travel Screens (Both External & Internal) - 10 second ad in 200 Hays Travel branches for two weeks- either static or video (200 branches – 1,150,000 reach based on an estimation from footfall data)
  • Travel Shopper Proximity Targeting: OOH Billboard Programmatic Ads - Digital signage across Malls, Rail Stations, and Roadside within 500 meters of retail stores (100,000 impressions)


Training

  • Online Training - Communication of online training to all sales channels hosted on the Hays Travel HUB, within the learning and development section.
  • Hays Travel HUB - 1 Dedicated post/updated communication to include production information, activity and specific offer that will be included within the campaign (2,700 agents)


Total Estimated Impressions/Reach: 2,000,000

Hays Travel Tier 3

4 Week Campaign


Online

  • Haystravel.co.uk - Enhanced Landing Page featured on site, during and post campaign.
  • Haystravel.co.uk - Homepage native ad placement (5,000 impressions)
  • Rich Media Display - video/animations within banners served across the web on sites which are relevant to the target audience of any given campaign: Double MPU (300x600), Billboard (970x250), MPU (300x250). Travel Shopper Targeting (100,000 impressions)


Social

  • Paid Social - Travel Shopper Targeted social campaign including up to 2 creative formats: Image, Video, Carousel, Story (200,000 impressions)
  • Organic Social - 1 Sponsored post (image or video) on Hays Travel Facebook page (130,000 reach)


Training

  • Online Training - Communication of online training to all sales channels hosted on the Hays Travel HUB, within the learning and development section.
  • Hays Travel HUB - 1 Dedicated post/updated communication to include production information, activity and specific offer that will be included within the campaign (2,700 agents)


Total Estimated Impressions/Reach: 400,000