Activation

PriceTravel Program

Brand USA is partnering with PriceTravel, one of the most recognized and innovative OTAs in Mexico, to create multi-platform marketing campaigns to increase exposure in the Mexico market.

Brand USA offers robust post-campaign reporting including media metrics and bookings. 

Program Benefits

  • Custom, dedicated USA landing page with products and booking engine.
  • Multiple digital touchpoints to drive bookings.
  • FY24 Brand USA partner campaigns averaged a 43:1 ROI.
  • Dedicated training webinar with Mexico travel agents. 

Dates

Start Date:
End Date:
Ongoing

Markets

MX-flag-icon
Mexico

Package Details

Media Campaign 1

Third Party Media:

  • Digital banners on external websites: 2,128,000 imp.
  • Search and display ads on Youtube and Google ads network: 1,100,000 imp.
  • Video Wall T1 or T2 Mexico City Airport: 800,000 imp.


Owned Assets:

  • PriceTravel.com website display ads: 4,120,000 imp.
  • 6 e-newsletters on Pricetravel.com: 1,170,000 total recipients
  • 5 social media organic posts (Facebook)
  • 80 sales kiosk screens: 1,800,000 imp.
  • B2C landing page on PriceTravel.com
  • Magazine blog, +1,000 words: 1,500 imp.
  • Training/travel agents - 1 day webinar: 80 agents
  • PriceAgencies.com display ads – trade focused: 168,000 imp.
  • 6 e-newsletters on PriceAgencies.com – trade focused: 81,6000 total recipients
  • B2B landing page on PriceAgencies.com – trade-focused


Total estimated impressions: 11,300,000

2 month campaign

Media Campaign 2

Third Party Media:

  • Digital banners on external websites: 1,064,000 imp.
  • Display ads on Youtube and Google ads network: 800,000 imp.


Owned Assets:

  • PriceTravel.com website display ads: 3,090,000 imp.
  • 4 e-newsletters on Pricetravel.com: 780,000 total recipients
  • 2 social media organic posts (Facebook)
  • 80 sales kiosk screens: 1,200,000 imp.
  • B2C landing page on PriceTravel.com
  • Magazine blog, +1,000 words: 1,500 imp.
  • Training/travel agents - 1 day webinar: 80 agents
  • PriceAgencies.com display ads – trade focused: 56,000 imp.
  • 2 e-newsletters on PriceAgencies.com – trade focused: 27,200 total recipients
  • B2B landing page on PriceAgencies.com – trade-focused


Total estimated impressions: 7,000,000

2 month campaign

Media Campaign 3

Third Party Assets:

  • Digital banners on external websites: 558,000 imp.
  • Display campaign on Google ads network: 300,000 imp.


Owned Assets:

  • PriceTravel.com website display ads: 2,060,000 imp.
  • 3 e-newsletters on Pricetravel.com: 585,000 total recipients
  • 1 social media organic post (Facebook)
  • 80 sales kiosk screens: 1,200,000 imp.
  • B2C landing page on PriceTravel.com
  • Magazine blog, +1,000 words: 1,500 imp.
  • Training/travel agents - 1 day webinar: 80 agents
  • PriceAgencies.com display ads – trade focused: 56,000 imp.
  • 2 e-newsletters on PriceAgencies.com – trade focused: 27,200 total recipients
  • B2B landing page on PriceAgencies.com – trade-focused


Total estimated impressions: 4,700,000

2 month campaign