Activation

PriceTravel Program

Brand USA is partnering with PriceTravel, one of the most recognized and innovative OTAs in Mexico, to create multi-platform marketing campaigns to increase exposure in the Mexico market.

PriceTravel offers robust post-campaign reporting including media metrics and bookings. 

Program Benefits

  • Increase flights and hotel bookings to US destinations.
  • PriceTravel uses multiple channels to cater to the right customer, including digital, OOH, social, etc.
  • Dedicated training webinar with Mexico travel agents. 

Dates

Start Date:
End Date:
Ongoing

Markets

MX-flag-icon
Mexico

Package Details

PriceTravel Media Campaign 1

Third Party Media:

  • Digital banners on external websites (1,834,000 impressions)
  • Search and display campaign on google ads network (500,000 impressions)
  • Video Wall T1 or T2 Mexico City Airport: (800,000 impressions)


Own assets:

  • PriceTravel digital banners (2,970,000 impressions)
  • 11 Mailings on pricetravel.com (1,870,000 total recipients: 11 mailings x 170,000 subscribers, avg. open rate 8%)
  • 11 Social media organic posts Facebook & Twitter (1,700,000 followers, variable reach)
  • 10 Push Notifications (690,000 total sent: 10 notifications x 69,000 subscribers)
  • Robust & dynamic landing page with photo gallery, videos, content and product
  • Destination Guide, +2000 words
  • Magazine blog +1000 words (500 impressions)
  • Training/Travel Agents – 1 day webinar, 90 agents


Campaign Length: 2 – 3 months

Estimated Total Impressions: 10,364,504

PriceTravel Media Campaign 2

Third Party Media:

  • Digital banners on external websites (1,614,000 impressions)
  • Search and display campaign on google ads network (100,000 impressions)


Own assets:

  • PriceTravel digital banners (2,700,000 impressions)
  • 10 Mailings on pricetravel.com (1,700,000 total recipients: 10 mailings x 170,000 subscribers, avg. open rate 8%)
  • 10 Social media organic posts Facebook & Twitter (1,700,000 followers, variable reach)
  • 7 Push Notifications (483,000 impressions: 7 notifications x 69,000 subscribers)
  • Robust & dynamic landing page with photo gallery, videos, content and product
  • Destination Guide, +2000 words
  • Magazine blog + 1,500 words (500 impressions)
  • Training/Travel Agents – 1 day webinar, 90 agents


Campaign Length: 2 – 3 months

Estimated Total Impressions: 8,297,500                        

PriceTravel Media Campaign 3

Third Party Media:

  • Digital banners on external websites (1,134,000 impressions)


Own assets:

  • PriceTravel digital banners (2,700,000 impressions)
  • 8 Mailings on pricetravel.com (1,360,000 total recipients: 8 mailings x 170,000 subscribers, avg. open rate 8%)
  • 3 Social media organic posts Facebook & Twitter (1,700,000 followers, variable reach)
  • Robust & dynamic landing page with photo gallery, videos, content and product
  • Magazine blog +1500 words (500 impressions)
  • Training/Travel Agents – 1 day webinar, 90 agents


Campaign Length: 2 – 3 months

Estimated Total Impressions: 6,894,500