Travelbag Tour Operator Program
Travelbag is a tour operator that specializes in creating tailor-made holiday packages to a range of US destinations exclusively for UK customers for over 40 years. In addition to its online platform, Travelbag also offers a call center and retail shops for their customers to connect with travel agents on building custom itineraries.
Program Benefits
- Travelbag is a trusted and respected brand in the UK Travel Industry
- Travelbag has access to nearly every bed bank
- Ability to work with Travelbag on product creation.
- 50% of Travelbag customers stay in more than one destination during a Travelbag trip
Dates
Markets
Package Details
Tier 1 Media Campaign
12 Week Campaign
Online Promotion:
o Homepage Banner & Sponsored Landing Page (46,000 impressions)
o Website Page Creation Focusing on the Destination (10,000 impressions)
o Travelbag Blog (4,000 impressions)
o Website retargeting – Audience based retargeting using display ads (1,600,000 impressions)
Social Media:
o Social Media Canvas - Paid promotional Facebook post featuring an offer or inspirational content (2 weeks, 30,000 reach)
o Social Media Paid Video Ad Supporting Partner Video - Facebook Targeted Audience - Demographics, Interests & Behaviors (2 weeks, 150,000 reach)
Email Promotion: (350,000 subscribers)
o Dedicated Eshot – 1 dedicated destination email
o Email offer Inclusion - 1 offer to be included in 2 Travelbag tactical emails. Targeted send to database
o 2 Email Banner Inclusions Linking to Blog
Print Promotion:
o National Press Offer Insertion - 1 offer inclusion in half/quarter press ad in a national publication such as The Daily Mail or The Telegraph (450,000 readers)
Retail Promotion:
o Bespoke package - TV screens in 6 shop windows
o Brand video to be played inside 3 shops
o 1 light box in 1 shop location
Training:
o Staff Training Webinar (1 day, Approx 30 attendees)
Tier 2 Media Campaign
8 Week Campaign
Online Promotion:
o Homepage Banner & Sponsored Landing Page (35,000 impressions)
o Website Page Creation Focusing on the Destination (7,500 impressions)
o Travelbag Blog (3,000 impressions)
Social Media:
o Social Media Canvas - Paid promotional Facebook post featuring an offer or inspirational content (2 weeks, 30,000 reach)
o Social Media Paid Video Ad Supporting Partner Video - Facebook Targeted Audience - Demographics, Interests & Behaviors (2 weeks, 150,000 reach)
Email Promotion: (350,000 subscribers)
o Dedicated Eshot – 1 dedicated destination email
o Email offer Inclusion - 1 offer to be included in 2 Travelbag tactical emails. Targeted send to database
o 2 Email Banner Inclusions Linking to Blog
Print Promotion:
o National Press Offer Insertion - 1 offer inclusion in half/quarter press ad in a national publication such as The Daily Mail or The Telegraph (450,000 readers)
Training:
o Staff Training Webinar (1 day, Approx 30 attendees)
Tier 3 Media Campaign
6 Week Campaign
Online Promotion:
o Homepage Banner & Sponsored Landing Page (23,000 impressions)
o Website Page Creation Focusing on the Destination (5,000 impressions)
o Travelbag Blog (2,000 impressions)
Social Media:
o Social Media Canvas - Paid promotional Facebook post featuring an offer or inspirational content (2 weeks, 30,000 reach)
o Social Media Paid Video Ad Supporting Partner Video - Facebook Targeted Audience - Demographics, Interests & Behaviors (2 weeks, 150,000 reach)
Email Promotion: (350,000 subscribers)
o Email offer Inclusion - 1 offer to be included in 1 Travelbag tactical email. Targeted send to database
Training:
o Staff Training Webinar (1 day, Approx 30 attendees)
Tier 4 Media Campaign
4 Week Campaign
Online Promotion:
o Homepage Banner & Sponsored Landing Page (23,000 impressions)
o Website Page Creation Focusing on the Destination (5,000 impressions)
Social Media:
o Social Media Canvas - Paid promotional Facebook post featuring an offer or inspirational content - Targeted Audience - Demographics, Interests & Behaviors (2 weeks, 30,000 reach)
Email Promotion: (350,000 subscribers)
o Email offer Inclusion - 1 offer to be included in 1 Travelbag tactical email. Targeted send to database
Training:
o Staff Training Webinar (1 day, Approx 30 attendees)