Program Category

Travelbag Tour Operator Program

Travelbag is a tour operator that specializes in creating tailor-made holiday packages to a range of US destinations exclusively for UK customers for over 40 years. In addition to its online platform, Travelbag also offers a call center and retail shops for their customers to connect with travel agents on building custom itineraries.

Program Benefits

  • Travelbag is a trusted and respected brand in the UK Travel Industry
  • Travelbag has access to nearly every bed bank
  • Ability to work with Travelbag on product creation.
  • 50% of Travelbag customers stay in more than one destination during a Travelbag trip


Dates

Start Date:
End Date:
Ongoing

Markets

GB-flag-icon
United Kingdom

Package Details

Tier 1 Media Campaign

12 Week Campaign


Online Promotion:

o   Homepage Banner & Sponsored Landing Page (46,000 impressions)

o   Website Page Creation Focusing on the Destination (10,000 impressions)

o   Travelbag Blog (4,000 impressions)

o   Website retargeting – Audience based retargeting using display ads (1,600,000 impressions)

Social Media:

o   Social Media Canvas - Paid promotional Facebook post featuring an offer or inspirational content (2 weeks, 30,000 reach)

o   Social Media Paid Video Ad Supporting Partner Video - Facebook Targeted Audience - Demographics, Interests & Behaviors (2 weeks, 150,000 reach)

Email Promotion: (350,000 subscribers)

o   Dedicated Eshot – 1 dedicated destination email

o   Email offer Inclusion - 1 offer to be included in 2 Travelbag tactical emails. Targeted send to database

o   2 Email Banner Inclusions Linking to Blog

Print Promotion:

o   National Press Offer Insertion - 1 offer inclusion in half/quarter press ad in a national publication such as The Daily Mail or The Telegraph (450,000 readers)

Retail Promotion:

o   Bespoke package - TV screens in 6 shop windows

o   Brand video to be played inside 3 shops

o   1 light box in 1 shop location

Training:

o   Staff Training Webinar (1 day, Approx 30 attendees)

Tier 2 Media Campaign

8 Week Campaign


Online Promotion:

o   Homepage Banner & Sponsored Landing Page (35,000 impressions)

o   Website Page Creation Focusing on the Destination (7,500 impressions)

o   Travelbag Blog (3,000 impressions)

Social Media:

o   Social Media Canvas - Paid promotional Facebook post featuring an offer or inspirational content (2 weeks, 30,000 reach)

o   Social Media Paid Video Ad Supporting Partner Video - Facebook Targeted Audience - Demographics, Interests & Behaviors (2 weeks, 150,000 reach)

Email Promotion: (350,000 subscribers)

o   Dedicated Eshot – 1 dedicated destination email

o   Email offer Inclusion - 1 offer to be included in 2 Travelbag tactical emails. Targeted send to database

o   2 Email Banner Inclusions Linking to Blog

Print Promotion:

o   National Press Offer Insertion - 1 offer inclusion in half/quarter press ad in a national publication such as The Daily Mail or The Telegraph (450,000 readers)

Training:

o   Staff Training Webinar (1 day, Approx 30 attendees)

Tier 3 Media Campaign

6 Week Campaign


Online Promotion:

o   Homepage Banner & Sponsored Landing Page (23,000 impressions)

o   Website Page Creation Focusing on the Destination (5,000 impressions)

o   Travelbag Blog (2,000 impressions)

Social Media:

o   Social Media Canvas - Paid promotional Facebook post featuring an offer or inspirational content (2 weeks, 30,000 reach)

o   Social Media Paid Video Ad Supporting Partner Video - Facebook Targeted Audience - Demographics, Interests & Behaviors (2 weeks, 150,000 reach)

Email Promotion: (100,000 subscribers)

o   Email offer Inclusion - 1 offer to be included in 1 Travelbag tactical email. Targeted send to database

Training:

o   Staff Training Webinar (1 day, Approx 30 attendees)

Tier 4 Media Campaign

4 Week Campaign


Online Promotion:

o   Homepage Banner & Sponsored Landing Page (23,000 impressions)

o   Website Page Creation Focusing on the Destination (5,000 impressions)

Social Media:

o   Social Media Canvas - Paid promotional Facebook post featuring an offer or inspirational content - Targeted Audience - Demographics, Interests & Behaviors (2 weeks, 30,000 reach)

Email Promotion: (100,000 subscribers)

o   Email offer Inclusion - 1 offer to be included in 1 Travelbag tactical email. Targeted send to database

Training:

o   Staff Training Webinar (1 day, Approx 30 attendees)