British Airways India January Sale
Brand USA has partnered with British Airways to drive incremental visitation to the United States through a commercially focused social media campaign designed to inspire consideration and convert travel demand in India. The program leverages British Airways’ trusted brand presence, U.S. route network, and targeted Facebook and Instagram promotion to showcase U.S. destinations through destination-specific creative and tactical airfare messaging.
Program Benefits
- Showcases tactical air pricing within a high-impact retail environment designed to accelerate bookings to the USA.
- Deploys social media to build awareness, drive consideration, and deliver measurable performance.
- Leverages bespoke, destination-specific creative aligned with British Airways’ “Original Sale” campaign, ensuring strong visibility while maintaining alignment with a nationally recognized sales moment.
Dates
Start Date:
End Date:
Material Deadline:
Aug 31, 2026
Markets
India
Package Details
Media Campaign
Social Media Promotion
- Facebook & Instagram - Static and Videos Ads, Estimated Impressions: 89,300,000, Estimated Clicks: 300,000, Estimated CTR: 0.38%
*Media tactics, channels and timing are subject to change and may be optimized based on market conditions
Six campaigns available
Total Estimated Impressions: 89,300,000