America Unlimited
America Unlimited is the leading German-based specialist tour operator focused on tailor-made long-haul travel to North America, with the USA accounting for approximately 65% of total business. Operating in the mid to premium segment, the company delivers highly customized itineraries across self-drive, city stays and experiential journeys, with an average spend of around €10,000 per trip. This program leverages a performance-driven, multi-channel approach including microsite content, paid media, social, CRM and high-impact offline placements to drive demand, bookings and measurable ROI among high-intent German travelers.
Program Benefits
- Drive bookings through performance-led, multi-channel campaigns focused on measurable ROI and sales impact, supported by transparent performance tracking.
- Reach high-value German travelers in the mid to premium segment, with strong intent to book long-haul USA travel.
- Leverage expert-led, tailor-made itineraries to showcase destinations through highly customized travel experiences.
- Comprehensive, transparent reporting across room nights, bookings, revenue, engagement, and campaign performance, including economic impact insights.
Dates
Markets
Package Details
Media Campaign 1
TV Promotion
- TV Campaign – Five 20-second spots on German TV channel ZDF airing over two weeks every other day ahead of the 7pm primetime (20,000,000 impressions)
Social Media Promotion
- Facebook Post - Three organic carousel posts (63,000 followers)
- Facebook Ad Campaign - Paid campaign lasting three months (500,000 impressions)
- Instagram Post - Three organic carousel posts (47,000 followers)
- Instagram Ad Campaign - Paid campaign lasting three months (500,000 impressions)
Email Promotion
- Newsletter Inclusion - One offer to be included in one newsletter (175,000 subscribers)
Campaign Length: 3 months
Total Estimated Impressions: 21,285,000
Media Campaign 2
Out-of-Home
- Billboard Signage - 60 City-Light screens in high-traffic areas in Hanover for two weeks (10,000,000 impressions)
Online Promotion
- Online Advertorial - One online advertorial for Hannoversche Allgemeine Zeitung (HAZ) or Neue Presse (1,000,000 impressions)
Social Media Promotion
- Facebook Post - Three organic carousel posts (63,000 followers)
- Facebook Ad Campaign - Paid campaign lasting eight weeks (500,000 impressions)
- Instagram Post - Three organic carousel posts (47,000 followers)
- Instagram Ad Campaign - Paid campaign lasting eight weeks (500,000 impressions)
Email Promotion
- Newsletter Inclusion - One offer to be included in one newsletter (175,000 subscribers)
Print Promotion
- Full Page Print Ad - One inclusion in Hannoversche Allgemeine Zeitung (HAZ) or Neue Presse (250,000 readership)
Campaign Length: 2 months
Total Estimated Impressions: 12,535,000
Media Campaign 3
Online Promotion
- Microsite - Creation of sponsored destination landing page, live for one year (5,000 page views)
- Google Ad Campaign - Includes retargeting for four weeks (2,500,000 impressions)
- Online Advertorial - One online advertorial for Hannoversche Allgemeine Zeitung (HAZ) or Neue Presse (1,000,000 impressions)
Social Media Promotion
- Facebook Post - Three organic carousel posts (63,000 followers)
- Facebook Ad Campaign - Paid campaign lasting eight weeks (500,000 impressions)
- Instagram Post - Three organic carousel posts (47,000 followers)
- Instagram Ad Campaign - Paid campaign lasting eight weeks (500,000 impressions)
Email Promotion
- Newsletter Inclusion - One offer to be included in one newsletter (175,000 subscribers)
Print Promotion
- Full Page Print Ad - One inclusion in Hannoversche Allgemeine Zeitung (HAZ) or Neue Presse (250,000 readership)
Campaign Length: 2 months
Total Estimated Impressions: 5,040,000
Media Campaign 4
Online Promotion
- Microsite - Creation of sponsored destination landing page, live for one year (5,000 page views)
- Google Ad Campaign - Includes retargeting for four weeks (2,500,000 impressions)
Social Media Promotion
- Facebook Post - Three organic carousel posts (63,000 followers)
- Facebook Ad Campaign - Paid campaign lasting eight weeks (500,000 impressions)
- Instagram Post - Three organic carousel posts (47,000 followers)
- Instagram Ad Campaign - Paid campaign lasting eight weeks (500,000 impressions)
Email Promotion
- Newsletter Inclusion - One offer to be included in one newsletter (175,000 subscribers)
Campaign Length: 2 months
Total Estimated Impressions: 3,790,000