Trade Outreach

Sales Missions & Road Shows

International sales missions to new and emerging countries are a critical platform in Brand USA’s marketing strategy. 

During these trade missions, Brand USA and participants will meet with tour operators, airlines, travel agents, incentive and meeting planners, and media at a variety of planned events and functions. 

Sales Missions
23 - 27
Roadshows & Sales Missions

Australia & New Zealand B2B Day

Sydney Australia
19 - 23
Roadshows & Sales Missions

2023 India Sales Mission

Mumbai and New Delhi India
Trade Shows

Throughout the year, Brand USA hosts a series of USA-branded pavilions at influential travel and trade shows—providing participating U.S. exhibitors the opportunity to reach 1.6 million international travel buyers and inspire future travel to the United States.

Brand USA serves as the unifying element at these shows, representing U.S. travel and tourism interests on a global scale, with destinations, travel brands and other organizations participating as exhibitors. Participating organizations retain their own identity yet benefit from being part of a more visible, collaborative United States effort. To further amplify the USA’s and participating partners’ presence, Brand USA also organizes related events before, during and after many of these shows.

Unified Brand USA pavilions provide exhibitors:

  • Market analytics and insights
  • Marketing, advertising, public relations activities and media exposure
  • Increased global exposure
  • Increased global exposure


Please visit Brand USA Pavilion for more information and sponsorship opportunities at prominent trade shows events. There are many options from sharing booths and table tops to creating your own booth space, plus programs and activities to sponsor expanding your exposure at these prominent trade shows and events. To register contact: Brand USA Pavilion. 

26 - 29
PAST USA Pavilions & Tradeshows

Brand USA Travel Week Europe 2022

Frankfurt Germany
04 - 08
PAST USA Pavilions & Tradeshows

IPW 2022

Orlando FL United States

Launched by Brand USA in 2013, mega familiarization tours, or “MegaFams,” are a vital part of the organization’s marketing strategies to create awareness of the diverse destinations and travel experiences available throughout the United States.

MegaFams provide partners a chance to showcase their destination, product, and/or attractions by giving qualified tour operators, agents, and airlines a chance to experience U.S. destinations first-hand. MegaFams inform, empower, and inspire the participants to sell a wider range of U.S. destinations.


14 - 21


2022 U.K. & Europe MegaFam

Apr. 29
May 07


POSTPONED: 2020 United Kingdom & Ireland MegaFam