Trade Outreach

Sales Missions & Road Shows

International sales missions to new and emerging countries are a critical platform in Brand USA’s marketing strategy. 

During these trade missions, Brand USA and participants will meet with tour operators, airlines, travel agents, incentive and meeting planners, and media at a variety of planned events and functions. 

Sales Missions
21 - 26
Roadshows & Sales Missions

CANCELED: 2020 Brand USA Japan & South Korea Sales Mission

Tokyo Japan
23 - 27
PAST Roadshows & Sales Missions

POSTPONED: Brand USA China Sales Mission, October 2020 (tentative...

Trade Shows

Throughout the year, Brand USA hosts a series of USA-branded pavilions at influential travel and trade shows—providing participating U.S. exhibitors the opportunity to reach 1.6 million international travel buyers and inspire future travel to the United States.

Brand USA serves as the unifying element at these shows, representing U.S. travel and tourism interests on a global scale, with destinations, travel brands and other organizations participating as exhibitors. Participating organizations retain their own identity yet benefit from being part of a more visible, collaborative United States effort. To further amplify the USA’s and participating partners’ presence, Brand USA also organizes related events before, during and after many of these shows.

Unified Brand USA pavilions provide exhibitors:

  • Market analytics and insights
  • Marketing, advertising, public relations activities and media exposure
  • Increased global exposure
  • Increased global exposure


Please visit Brand USA Pavilion for more information and sponsorship opportunities at prominent trade shows events. There are many options from sharing booths and table tops to creating your own booth space, plus programs and activities to sponsor expanding your exposure at these prominent trade shows and events. To register contact: Brand USA Pavilion. 

13 - 15
USA Pavilions & Tradeshows

CANCELED: ITB China 2020

Shanghai China
May. 30
Jun. 03
USA Pavilions & Tradeshows

IPW 2020

Las Vegas NV United States