Jul.
21 - 22
21 - 22
2025
Roadshows & Sales Missions
Trade Outreach
Sales Missions & Road Shows
International sales missions and road shows to established and emerging markets are a critical part of Brand USA’s marketing strategy.
During missions and road shows, participants meet with key tour operators, airlines, travel agents, incentive and meeting planners, and media during B2B meetings and at a variety of planned events. Participants also hear from industry experts on carefully selected topics that relate to international travel to the United States.
Travel Week
Travel Week is a week-long event bringing U.S. exhibitors and U.K. with European trade and media together to drive travel to the United States.
The event provides U.S. partners and the international travel industry the opportunity to reconnect with industry colleagues, create new business relationships, and hear from industry experts on topics that affect international travel to the United States.
The weeklong event consists of three tracks:
- Travel Week: Pre-scheduled B2B meetings, enrichment sessions and networking opportunities for U.S. partners and the international travel industry.
- Media Forum: Pre-scheduled meetings between U.S. partners and handpicked European Media
- CEO Summit: An exclusive opportunity for U.S. partner CEOs to meet with European trade and consumer media.
Learn more about Brand USA Travel Week U.K. & Europe here.
MegaFams
Launched by Brand USA in 2013, mega familiarization tours, or “MegaFams,” are a vital part of the organization’s marketing strategy to create awareness of the diverse destinations and travel experiences available throughout the United States.
MegaFams provide U.S. partners the opportunity to showcase their destination, product, and/or attractions to qualified tour operators and agents. MegaFams inform, empower, and inspire participants, equipping them with firsthand knowledge to effectively promote a diverse range of U.S. destinations and products.
