Trade Outreach

Sales Missions & Road Shows

International sales missions and road shows to established and emerging markets are a critical part of Brand USA’s marketing strategy. 

During missions and road shows, participants meet with key tour operators, airlines, travel agents, incentive and meeting planners, and media during B2B meetings and at a variety of planned events. Participants also hear from industry experts on carefully selected topics that relate to international travel to the United States. 

Sales Missions
Mar.
11 - 15
2024
Roadshows & Sales Missions

2024 South America Sales Mission

Jun.
03 - 07
2024
Roadshows & Sales Missions

2024 Canada Connect

Travel Week

Launched by Brand USA in 2019, Travel Week is a week-long event focusing on travel to the United States and is comprised of pre-scheduled B2B meetings, enrichment sessions and networking opportunities for U.S. partners and the international travel industry. 

Travel Week provides both U.S. partners and the international travel industry the opportunity to reconnect with industry colleagues, create new business relationships, and hear from industry experts on topics that affect international travel to the United States.

Learn more about Brand USA Travel Week U.K. & Europe here.

MegaFams

Launched by Brand USA in 2013, mega familiarization tours, or “MegaFams,” are a vital part of the organization’s marketing strategy to create awareness of the diverse destinations and travel experiences available throughout the United States.

MegaFams provide U.S. partners the opportunity to showcase their destination, product, and/or attractions to qualified tour operators and agents. MegaFams inform, empower, and inspire participants, equipping them with firsthand knowledge to effectively promote a diverse range of U.S. destinations and products.

MegaFams

Jun.
07 - 14
2023

MEGAFAM

2023 Australia & New Zealand MegaFam

Apr.
19 - 27
2023

MEGAFAM

2023 U.K. & Europe MegaFam