Mega familiarization tours, or “MegaFams,” are a vital part of Brand USA’s marketing strategies to create awareness of the diverse destinations and travel experiences available throughout the USA.
Scroll down for highlights of past MegaFams, including the recent 2022 U.K. & Europe MegaFam! Email any questions about future BrandUSA MegaFams.



Past MegaFams


Brand USA gives us the opportunity to promote the entire state of Arizona internationally. All of our counties in Arizona depend on tourism and without Brand USA, we couldn’t attract the international travelers that [each county] gets so much from.

Debbie Johnson


Arizona Office of Tourism

The MegaFam has been an amazing experience … we got some wonderful ideas that we will be able to take back to our clients and definitely promote the destination.

Debby McRobbie

Senior Consultant

House of Travel New Zealand

International tourism is extremely important to our state. They stay longer, they spend more, they typically will shop more -- and to small businesses in South Carolina, that’s a big deal and it’s an extension of Brand USA’s success in helping us market South Carolina.

Duane Parrish


South Carolina Department of Parks, Recreation & Tourism


Brand USA 2020: This is a Brand USA MegaFam


Southern Sights: UK & Ireland MegaFam 2019


Round Up: Brand USA UK & Ireland MegaFam 2018


Australia and New Zealand MegaFam Finale Sizzle Reel 2018

Upcoming & Current MegaFams