The purpose of this RFP is to identify the appropriate vendor to maintain and continue to develop Brand USA’s corporate website at TheBrandUSA.com and our industry education sites at USADiscoveryProgram.com. Our objective is for continuous improvement in creating visually impactful and informative websites, which are simple for our constituents to navigate, search, and utilize.
Brand USA is seeking a host city for the 2019 U.S. – China Tourism Leadership Summit. The summit host will coordinate regional vendors including transportation, accommodations, meeting facilities, catering, entertainment, and receptions. The goal is to identify a host city that will be able to manage, organize, and fund the influx of 150 – 220 estimated participants from the United States and China. The host will coordinate with Brand USA to create a welcoming experience and productive meeting for summit participants. *The winner of this RFP will be announced at the 2018 China – U.S. Tourism Leadership Summit in Hangzhou, China, on September 10.*
The purpose of this RFP is to obtain global translation and acculturation services. The selected firm will be responsible for translation of content and marketing utilized across digital, social, connected television, print and broadcast platforms. Brand USA seeks a translation agency that specializes in adapting content and marketing from English to another language, while keeping tone and context intact. Experiential and engaging content that inspires travel is essential to our consumer messaging strategy in each market. Current needs include translation to Portuguese (Brazil); German (Germany); Spanish (Mexico) (Chile) (Colombia); French (France and Canada); Korean (South Korea); Japanese (Japan); and Chinese (Mandarin) (Cantonese). Other languages may be added as needed
The purpose of this RFP is to identify an industry accepted third party with experience valuing licensed content. Brand USA’s founding legislation, the Travel Promotion Act of 2009 (the “Act”), makes in-kind contributions (of goods and services) from non-federal sources eligible for match at their fair market value. The fair market value of such content is not necessarily what Brand USA would pay for the content, but is the amount that a willing buyer would pay a willing seller with neither forced to act. The winning bidder’s valuation reports may be used in support of Brand USA requests, which are transmitted to the U.S. Department of Commerce, for these matching funds.
***REVISED UPDATE: Brand USA has terminated this RFP. ***UPDATE: Please refer to the revised schedule for date changes. The purpose of this RFP is to identify the appropriate integrated travel marketing and public relations firm (Representation Firm) to represent Brand USA’s interests in Japan. The selected Representation Firm will be considered Brand USA’s in-market expert, with the purpose of helping to build and maintain top-of-mind awareness of the USA as a premier travel destination to increase international visitation, spend, and market share for the United States. As an extension of the Brand USA team in market, the Representation Firm will ensure all inmarket activity represents Brand USA in ways that support the organization’s strategies and mission, while protecting and preserving our integrity and brand.
***REVISED UPDATE: Brand USA has terminated this RFP. ***UPDATE: Please refer to the revised schedule for date changes. The purpose of this RFP is to identify the appropriate integrated travel marketing and public relations firm (Representation Firm) to represent Brand USA’s interests in Korea. The selected Representation Firm will be considered Brand USA’s in-market expert, with the purpose of helping to build and maintain top-of-mind awareness of the USA as a premier travel destination to increase international visitation, spend, and market share for the United States. As an extension of the Brand USA team in market, the Representation Firm will ensure all inmarket activity represents Brand USA in ways that support the organization’s strategies and mission, while protecting and preserving our integrity and brand.
***UPDATE: Please refer to the revised schedule for date changes. Brand USA is interested in contracting a Producer/Consultant for our new connected television channel, GoUSA TV, now streaming on-demand internationally via Roku, Apple TV, and Amazon Fire.
***UPDATE: Please refer to the revised schedule for date changes. Brand USA is interested in creating a roster of pre-approved photography and videography contractors for various assignments. The intention is to procure non-exclusive photography and/or videography services from qualified individuals or organizations for a variety of occasions. These include, but are not limited to: corporate headshots, speaking engagements, conventions and industry events and awards ceremonies, dinners, and galas
***UPDATE: Please refer to the LIVE revised schedule for date changes. The Regional Director, China, will report to the Vice President, Global Trade Development, (based in Washington, DC), and be responsible for helping to ensure that Brand USA’s Annual Strategic Plan is achieved. This individual will assist in the development and execution of a China Strategy plan focused on driving visitation and revenue to the United States, as well as oversee current offices in Beijing, Shanghai, Guangzhou and Chengdu. This position will ensure that a strategic plan for effectuating Brand USA’s goals in market is developed and successfully implemented.
The purpose of this RFP is to identify the appropriate vendor for Digital Asset Management (DAM). We require an intuitive, flexible, secure, and easily accessible sharing and storage environment for images, documents, and videos. The company selected will be responsible for support, training, and maintenance.