Brand USA has launched new, enhanced versions of VisitTheUSA.com, its consumer website for international travelers. “The new sites offer streamlined navigation, state-of-the-art technology, and a capacity for personalization,” said Chris Thompson, Brand USA’s president and CEO. “Consumers are getting a responsive online experience, which conveys the wide spectrum of diverse travel opportunities that are available across the USA.”
The new VisitTheUSA.com has been created for each of Brand USA’s target markets, allowing Brand USA to customize for language, culture and general preferences. Our markets are: Australia, Brazil, Canada, Chile, China, Colombia, France, Germany, India, Japan, Mexico, South Korea, Sweden, and the United Kingdom.
The sites are geo-targeted by language/location and accelerated for speed. Consumers receive the version developed for their country, optimized for mobile, tablet, or desktop browsing.
VisitTheUSA.com features:
- Thousands of new vibrant photos and immersive videos, designed to engage and inspire visitors.
- A reimagined “Trips” section, which breaks down each journey, stop by stop, offering visuals and details, with suggested travel time, distance and themes.
- An interactive quiz module called “Choose Your Adventure,” allowing users to select their preferred travel style and serving up related content from the entire website.
- Content associated both by themes and locations, allowing users to easily view according to their interest.
- State pages featuring cities, key airports and must-see places.
- City pages offering seasonal weather, key airports, annual events and Trip Advisor ratings for top things to do.
- User-generated Instagram content.
- A tap to save “heart” icon, which stores favorite stories. This generates a unique URL, which is easily shared via social media.
- Google Maps, integrated throughout the websites.
- Travel information, updated with the latest detail and vetted with the U.S. government.
Meet The New VisitTheUSA.com: The official travel site of the USA: http://www.thebrandusa.com/meet-new-visittheusacom-official-travel-site-usa.
GoUSA.cn and GoUSA.tw are separate websites and serve the China market.