Brand USA has begun rolling out a new interactive consumer campaign in 11 international markets, including: Australia, Brazil, Canada, China, France, Germany, India, Japan, Mexico, South Korea, and the UK.
The new campaign takes an innovative social-first approach and has cutting-edge mobile functionality concentrating on shareable and relatable imagery and video content whose first-person viewpoint will draw consumers into the frame and make them feel like they could have captured the shots themselves—allowing them to immerse themselves in their USA experience—see the variety of destinations that are available in the United States, and the value inherent in the proximity of those points of interest.
Brand USA invites the world to Plan Their USA Trip Now, providing prospective travelers with the most compelling content that not only inspires them to visit, but also motivates them to plan a trip. The new campaign meets travelers where they are and challenges them to see how far they can go on their USA experience.
Brand USA’s new consumer website, VisitTheUSA.com, which launched in 2016, is one of the primary channels being used to entice travelers with relevant and engaging content, destination pages, trip planning tools, and including the ability to connect consumers with activation partners.
The new website features vibrant videos, inspiring content and cutting-edge mobile functionality. Travelers can explore itineraries that start in gateway cities, such as New York City, New York or San Francisco, California and end up to five hours away. These expanded itineraries help travellers understand how many unique destinations and attractions they can experience in a single trip to the United States.
Brand USA produced 15 versions of the new website in 8 different languages, with each international market having a customized version in the home country language. The site encourages users to plan their USA trip through a personalized online experience, engaging with others, and receiving and sharing content across social media that is localized uniquely to them. Its interactive section, “Choose Your Adventure” tailor-makes the visitor experience by recognizing search patterns of the user to provide intuitive trip recommendations.