Cooperative Marketing
Cooperative marketing platforms and programs make up the majority of our marketing efforts and deliver an array of marketing options to increase awareness, visitation and spend. They also provide opportunities for partners of all shapes and sizes to participate and are an important way we promote travel experiences in the United States to, through and beyond the gateways.
Brand USA Originals
Digital, print, video, broadcast, social – connect with the world's travelers
Brand USA Originals are marketing programs developed and offered exclusively by Brand USA. Some are proprietary programs developed by Brand USA, and others are created in partnership with influential travel media and major travel and lifestyle brands. All are designed to bring value and exposure to our partners with likely travelers and influencers in the most productive markets around the world.
Affinity Programs
High impact. High value. Highly cost-effective.
Affinity Programs are co-op programs that Brand USA has developed with the media, online travel agencies and other travel-related publishers. By utilizing these programs to advertise and promote destinations, experiences, attractions and other travel opportunities, they are a particularly valuable way to inspire travelers to search for, plan and book their next trip to the USA.
Programs by Country
Brand USA Originals, Affinity Programs, and Market Specific programs are compiled here and broken out by country for easy reference.