Diamond Partner Experience Kissimmee Joins Forces with Brand USA to Promote the Central Florida Travel Destination
Experience Kissimmee – a Brand USA Diamond Partner - is working hard with the nation’s destination marketing organization to show international travelers all the exciting travel opportunities at the popular central Florida destination known as the “The Gateway to Fun.”
Experience Kissimmee, the tourism authority for Osceola County, Florida, is the first city to partner with Brand USA in a custom Experience Kissimmee international website platform on Brand USA’s VisitTheUSA website. The partner’s platform appears in eight languages in 25 markets and includes one city page, 13 new experience pages, three thematic videos, four destination-at-a-glance videos, and two resource pages.
At this year’s IPW, Experience Kissimmee had center stage with Universal Studios to sponsor and provide entertainment for the Wednesday luncheon at the May 19-23 IPW in Denver, CO. IPW, the travel industry’s premier international marketplace and largest generator of travel to the U.S., attracted more than 6,000 delegates representing U.S. travel organizations and international and domestic buyers and media from over 70 countries. More than 500 members of the media attended IPW.
The ongoing partnership between Experience Kissimmee and Brand USA has resulted in many successful cooperative marketing campaigns. On the trade side, the destination participated in the 2018 China Sales Mission from March 17-23 and will attend the 2018 India Sales Mission, September 23-28. The tourism authority also joined Brand USA at the WTM Latin Market 2018 on April 3-5 in Sao Paulo Brazil, which brought together more than 6,500 influential visitors and 700 exhibiting companies for networking. The group also joined Brand USA Pavilion at the ATM 2018 on April 22-25 in Dubai, the largest travel trade exhibitor show case in the Middle East.
Experience Kissimmee encourages more than seven million overnight guests annually to visit the destination and have easy access to Orlando’s world-famous Disney and Universal theme parks, as well as a host of amusement parks and dinner shows, eclectic dining and shopping options, and championship-caliber golf courses. It also offers outdoor adventures, including paddling, airboat rides, zip lines, and world-renowned bass fishing lakes. Travelers visiting the area have a choice of more than 50,000 total accommodations including luxury resorts, well-known and comfortable hotels and motels, villas, rental homes, and campgrounds.