Brand USA Newsletter - August 2018

Digital Tour-Operator Campaign Set to Expand

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Brand USA’s digital tour operator campaign to inspire travel to the USA had such impressive results in the initial phase that the destination marketing organization is gearing up for the international expansion of the program.

In spring 2018, Brand USA launched phase one of the campaign aimed at boosting travel to the USA and specific destinations within the country as well as drive sales through key tour operator and airline partners.

The six partners in the program received a destination-specific, content-rich digital lightbox hub, served via advertising units in premium news and travel sites in the United Kingdom, such as The TelegraphTimes OnlineThe GuardianWanderlust, and TripAdvisor. Phase one resulted in an impressive 24 percent year-to-year increase in room nights booked and 21 percent year-to-year increase in passenger bookings.

Due to the strong success, Brand USA will kick-off the campaign’s phase two in January 2019, offering six packages in Brazil, France, and Germany and unlimited packages in the United Kingdom. With a one-to-one tour operator match in contra marketing value, phase two partners can expect to see about four million impressions and 12,000 total clicks in each market.

For more information, contact your Brand USA partner engagement representative.