past Roadshows & Sales Missions

As Route 66 approaches its historic 100th anniversary, interest in U.S. Road Trips continues to grow. In celebration of this milestone, Brand USA Korea will host a road trip-themed roadshow to strengthen industry partnerships and highlight diverse U.S. travel experiences.

Taking place in Seoul, Gwangju, and Busan, the event will connect U.S. destinations, airlines, and travel partners with Korea’s leading travel agencies. In collaboration with Hana Tour, Mode Tour, Hanjin Travel, and Kyowon Tour, the roadshow will expand opportunities to promote U.S. travel beyond major gateway cities.

REGISTER HERE