past Webinars


The Multicultural Multiplier: Cultural Diversity’s Impact on International Traveler’s Intent


Culturally rich experiences are powerful in their ability to both enhance the visitor proposition and provide direct economic support to strengthen local communities enabling them to flourish. With this groundbreaking study on how multicultural marketing impacts travelers, learn about what inspires culturally curious travelers and how to apply it in your international marketing efforts.

Speakers: Tom Garzilli - Chief Marketing Officer, Brand USA & Carroll Rheem - Founder/Chief Executive Officer, iolite group