Featured Programs
In an effort to bring our partners the best opportunities for exposure to international audiences, Brand USA is constantly adding new, dynamic programs to our co-op offerings. Please check back here regularly to read more about new programs available for our partners and how to participate or take a look at our Partner Programs Brochure.
BRAND USA's INSPIRATION GUIDE
Reach high-value audiences around the world through the award-winning Visit The USA Global Inspiration Program. Exciting, inspiring content is translated into 9 languages and distributed in 50-plus countries using a multifaceted digital, mobile and print strategy. Showcase your destination or travel-related business in the most valuable international markets through this one robust program. In 2019 partners will be able to reach carefully targeted audiences through Mobile Takeover Ads and drive more traffic to your digital content. Offered through AdTheorent, this innovative program uses the latest in mobile technology to reach optimal audiences.
Video Creation & Distribution
Brand USA’s newly expanded cooperative video program leverages the successes of the past four years and introduces new video options. These new styles increase consumer engagement, include more distribution channels and bring partners more ways to deliver their story to targeted international audiences. In addition to VisitTheUSA and/or GoUSA channels and other included channels, participating partners may also distribute content through their own marketing channels.
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Thomas Cook
Thomas Cook and Brand USA are launching a new multi-channel marketing technology platform, USA Everywhere, housing all of the data from their previous partnerships, as well as the data on millions of Thomas Cook customers who are likely to book travel to the U.S. The platform will enable Brand USA partners to reach millions of consumers across 16 European markets who are “live” in the market for a vacation, putting your destination content and advertising in front of those potential customers across the web, on Thomas Cook’s e-commerce sites, in-store and in front of travel agents themselves. USA Everywhere is a cutting-edge evolution in marketing.