Brand USA Debuts GoUSA TV 2.0 and Two New Original Series
GoUSA TV 2.0
This month, GoUSA TV launched a new video on demand app on Roku and Apple TV. GoUSA TV 2.0 is configured to be more user friendly and has a premium presentation. With this release, Brand USA is able to better highlight the ever-increasing breadth of travel entertainment on GoUSA TV. Along with simplified navigation, we have the ability to alert viewers to new videos and provide greater detailed descriptions regarding each video and series.
One of the most exciting new features is translation, with closed captioning on many of the videos. Spanish closed captioning is already available with French, German, and Portuguese coming soon. Closed captioning enables many more viewers around the globe to enjoy the network. GoUSA TV 2.0 will also be on Amazon Fire soon.
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GoUSA TV Debuts “Lucky in Love” & “Americanos” with GoUSA TV’s first YouTube Premiere
Some travelers choose their destinations by flipping a coin. Some choose by flipping through the pages of history. GoUSA TV has created an entertaining way to appeal to both parties—actually, two entertaining ways. Incorporating the success of binge-worthy series programming together with technology-enabled interaction, Brand USA made the most successful launch of a new GoUSA TV series to date. While “Lucky in Love” and “Americanos” both take their social-media savvy viewers on a scenic tour across the United States, they each offer their own perspective—and their own shine.
“Lucky in Love” features real couples as they visit Fort Worth, Texas; Washington, DC; and New Orleans, Louisiana. They make chance their master by allowing a flip of a coin to decide their activities during their stays in these great cities. No statistical formulas, odds-makers, or bookies were necessary to bet on their win-win outcomes!
To celebrate this release, Brand USA planned a new way for GoUSA TV viewers to interact with the content, a YouTube Premiere. This live, interactive experience debuted three “Americanos” episodes (New York City, New York; Los Angeles, California; and Austin, Texas) and connected viewers with episode talent via a live chat, creating a streaming experience never-before attempted by Brand USA. Through a joint effort of promotion on GoUSA TV's other social platforms (Facebook, Instagram, Twitter, and LinkedIn) this premiere was the most successful launch of a new series on GoUSA TV to date. Along with GoUSA TV's social push, the talent featured in the videos promoted the series on their social media accounts, garnering an additional 415,000 impressions.
Overall, GoUSA TV's first YouTube Premiere was a success with:
- 75 “likes” on the video
- 266 Live Chat Messages from the viewers in realtime
After the premiere, the series was picked up by media in the USA and in Latin countries around the world. To date, over 10 publications have posted articles on “Americanos” with more coming. Due to the success of this first test of YouTube Premiere, GoUSA TV has plans to roll out more premieres on this platform in the future.
Along with these new shows, GoUSA TV recently created new social channels to help better share content on GoUSA TV with our growing audience. Below are links to the new social channels for you to follow, as well: