Brand USA Newsletter – June 2016

Brand USA Debuts National Parks Adventure Worldwide

National Parks Adventure, Brand USA’s film heralding the majestic beauty of the United State’s national parks, continues to score stellar reviews at the premieres in giant-screen theaters around the world.

The 45-minute film, a highly-anticipated collaborative venture between Brand USA and award-winning filmmaker MacGillivray Freeman featuring actor Robert Redford as its narrator, is expected to be shown in more than 100 theaters in 18 countries by the end of 2016.

“This movie is an ideal vehicle for showcasing our national parks and the Great Outdoors experiences that await international visitors in the U.S.,” said Brand USA President & CEO Chris Thompson. “Audiences will get a breathtaking look at the grandeur and diversity of the American landscape, with a window to some of the most iconic locations in the country.”

Theatre of people with 3d glasses

at American Wild premier

Brand USA team

Most recently, the film premiered in Tokyo, Japan before 230 travel trade representatives, tour operators, travel media, and Brand USA partners. Caroline Kennedy, U.S. Ambassador to Japan, introduced the film through pre-recorded remarks, which included welcoming messages from the stars of the film and Brand USA officers. Japan’s 15-theater launch was the largest giant-screen documentary release in Japan in recent memory.

Brand USA, working with embassies and consulates in markets, is releasing the film with marketing campaigns including print, radio, digital, television, and out-of-home media buys.

The film’s first world-screening premiere was February 10 at the Smithsonian’s National Museum of Natural History in Washington, D.C., followed by the London premiere six days later. Denmark was the next stop in March, where 150 tour operators, travel agents, airline executives, online travel agents, and media viewed the film during the largest USA Travel Show in the Scandinavian region. Rufus Gifford, U.S. Ambassador to Denmark, gave opening remarks before the film’s showing.

A Mexico premiere followed with U.S. Chargé d’Affaires William H. Duncan and Brand USA President & CEO Chris Thompson welcoming viewers at the film’s premier at Papalote Museo del Nino in Mexico City. Known in Mexico as “America Salvaje,” the film opened to rave reviews. Thompson described the United States as a neighboring country that has not only cosmopolitan cities and skyscrapers, but one that has preserved its magnificent open space with public national parks.

Brand USA will be hosting a number of film premieres in the upcoming months in Toronto, Vancouver, Montreal, Sao Paulo, Sydney, Melbourne, Mumbai, Beijing, Switzerland, Germany, and the Netherlands.