Brand USA Federal Partner Newsletter - January 2018

Brand USA in partnership with Visit USA Committees around the world

As we look forward to a successful 2017, Brand USA will continue to build upon its partnerships with Visit USA and Discover America committees. These organizations, present in many key markets, are volunteer groups comprised of travel trade members who assist in promoting tourism to the United States. Visit USA Committees are an important group of travel trade that is significant to both Brand USA and the U.S. Commercial Service through the Commerce-led country plans in key markets. These groups work to develop, co-ordinate, and implement marketing efforts to promote travel to the United States

Brand USA is excited to be partnering with Visit USA Committees worldwide to build upon the effectiveness of our overall destination marketing strategies. Through Visit USA Committee hosted events, Brand USA will work closely with travel agents, tour operators, and broader travel trade and create awareness on U.S. destinations, engage with in-market media, and inspire consumers. Throughout the year, Brand USA will also connect with key travel trade influencers, travel buyers, and consumers at large-scale trade shows in conjunction with Visit USA Committees.

In the coming month, Brand USA will be present at the MATKA Nordic Travel Fair in Finland, Vakantiebeurs Tourism and Leisure Fair in the Netherlands, , FITUR International Tourism Trade Fair in Spain, and the Reiselivsmessen travel show in Norway. Brand USA’s presence at these travel fairs are greatly enhanced thanks to ongoing partnerships with the local Visit USA Committees. Brand USA is working with Visit USA Committees reaching as far as Peru, Paraguay, Norway, and Austria on events, trade shows, travel agent trainings, and more throughout the year.

For more information on upcoming events, please contact Jason Aul at [email protected].