Digital Version of the Brand USA Inspiration Guide Now Available
The global digital version of Brand USA’s 2018 Inspiration Guide, Travel USA, is now live. The digital guide is expected to garner 30+ million impressions. Digital distribution of the guide includes:
- Promotion on Brand USA’s marketing channels, including Visit The USA and GoUSA web channels; owned social channels – i.e. Facebook, Twitter, WeChat
- Special USA landing pages on OTA partners’ sites
- Travel trade e-newsletters
Market-specific versions of the digital guide became available on a rolling basis beginning in March. In addition to the digital guide, the printed publication was released in January with a distribution of 547,000.
The guide is printed in 13 language-specific editions distributed in 20 countries worldwide, and allows international travelers to discover U.S. destinations and travel-related businesses.
To view Brand USA’s 2018 Inspiration Guide or any other Featured programs, click here.