Brand USA Newsletter - March 2018

India Sales Mission

Brand USA is preparing for its seventh annual sales mission to India aimed at increasing the number of India residents to choose the United States as their next travel destination and educating the India travel industry about the endless travel opportunities available to their clients.

The sales mission, set for September 23-28, provides a platform for U.S. destination marketing organizations (DMOs) and suppliers to interact directly with tour operators, airline representatives, travel agents, meetings, incentives, conventions, and expositions (MICE) buyers and media.  

In addition to returning to Mumbai and New Delhi, the 2018 mission includes Bengaluru, bringing even more opportunities to meet with top travel buyers.

This travel mission comes on the heels of a very successful trade mission in September 2017 and the U.S. and Indian governments jointly declaring the year 2017 as a “U.S. and India Travel and Tourism Partnership Year” to promote bilateral tourism.

India, a growing source market for U.S. travel, is a country with more than 50 million passport holders and that number is expected to increase.

Chris Thompson, Brand USA’s president and chief executive officer, said Brand USA is thrilled that visitation by Indian travelers to the United States continues to grow each year. “With 1.17 million visitors in 2016, India was the 11th highest ranked country by arrival numbers,” he said. “In visitor spending, however, India ranked sixth, higher than several countries with greater arrival numbers to the U.S.  The annual India mission continues to be a major initiative for enhancing visitation from India."
“The tourism potential of New Age India is huge and our endeavor is to continue promoting the unparalleled tourism offerings of the United States to this stratum of discerning travelers,” said Sheema Vohra, Brand USA’s managing director in India.


Sunday, September 23, 2018 (Arrival Day)

  • Arrive in Bengaluru

Monday, September 24, 2018

  • Bengaluru B2B Session
  • Travel to Mumbai

Tuesday, September 25, 2018

  • Mumbai B2B Session
  • VIP Networking Dinner

Wednesday, September 26, 2018

  • Mumbai EduChat Session
  • Travel to New Delhi

Thursday, September 27, 2018

  • New Delhi B2B Session
  • VIP networking dinner

Friday, September 28, 2018

  • New Delhi Media Day


Participation Fees:
Company - Primary Representative: $4,300
Additional Representatives: $2,100
*Only 1 Additional Representative can be registered per company.

To register, please click here.