Marketing Brief
Leveraging Copa América to Drive International Travel to the USA
Brand USA's recent campaign tapped into Copa América as a pivotal cultural moment, aiming to boost familiarity with host destinations and beyond, while encouraging fútbol fans to extend their stay. This initiative also laid the groundwork for building excitement for FIFA World Cup 26 ™. We took a
Brand USA Collaborates with Four U.S. Destinations to Showcase America’s Music, Food, and Film at The Cambridge Club Festival
Brand USA’s sponsorship of The Cambridge Club Festival, held June 7-9 in Cambridge, England, was part of our ongoing mission to increase destination awareness and build positive brand perception for the United States and our partner destination marketing organizations. In partnership with Visit
2024 Brand USA Storytelling Award Winners
The 2024 Brand USA Video Storytelling Awards honored destination marketing organizations excelling in the use of video to bring their destinations to life. The awards celebrate creativity, authenticity, and impactful storytelling in the following categories: Diversity, City, and State. The winners
Brand USA and CBP's Innovative Initiative Drives Global Entry Enrollment in Japan and South Korea
Our recent collaboration with U.S. Customs and Border Protection (CBP) to bring Global Entry Mobile Enrollment interviews to Japan and South Korea during our 2024 sales missions was a huge success. This initiative facilitated nearly 800 Global Entry mobile enrollment interviews, helping to enhance
Brand USA Drives Return from Asia with Successful Sales Missions to Japan and South Korea
Brand USA wrapped up its 2024 sales missions to Japan and South Korea in July, marking a significant step in continuing to restore and expand tourism from these critical Asian markets. The missions, which included comprehensive programs across Osaka, Tokyo, Seoul, and Busan, facilitated over 1,200
Brand USA's Partner Success Portal: Your Comprehensive Resource for Success
We are thrilled about the newly improved Partner Success Portal which launched on July 15. This all-in-one resource is filled with comprehensive insights and tools to showcase the success of Brand USA programs featuring your destination, attraction, or experience. The innovative platform has already
USA Discovery Program: New Look, Same Great Program
The USA Discovery Program is a training and sales enablement platform for travel experts. It offers them extensive resources, training modules, and sales tools through a user-friendly platform available on both web and mobile apps. Travel experts can earn badges and become certified experts in their
Research and Insights
Year-To-Date Update: International Visitation, Spending, and Market Highlights
International Visitation and Spending | January - July 2024 July Visitation The most recent data show July arrivals surpassing 2023 levels for nearly all top 10 overseas markets, with France being the notable exception. While year-over-year arrivals from France through June were 15% higher than the
Travel Policy & Guidance
Upcoming fee changes to three Trusted Traveler Programs
Starting October 1, U.S. Customs and Border Protection (CBP) will increase the application fee for the Global Entry, NEXUS, and SENTRI Trusted Traveler Programs to a uniform fee of $120. Application fees for these three programs have not been updated in over 15 years. According to CBP, as these
Upcoming Events
U.K. and Ireland MegaFam
September 25 - October 2
This will be the ninth U.K. and Ireland MegaFam, in which 60 agents will embark on six distinctive itineraries exploring 12 states and 20 cities.
SXSW Sydney
October 13-19
Brand USA will host a USA House at the Pumphouse Sydney venue to showcase unique and incredible experiences in the USA. Each day, the USA House is transformed into a depiction of a U.S. destination that resonates with the SXSW conference and event tracks: tech & innovation, games, music, and screen.
Brand USA Travel Week U.K. and Europe
October 21-24
Brand USA Travel Week U.K. and Europe 2024 will bring together tourism industry professionals from the U.S., U.K., and Europe to discuss future bookings, explore travel trends, and enhance opportunities to drive visitation to the United States.
Fall Board of Directors Meeting
November 19, 2024
Brand USA's next Board of Directors meeting will take place this fall. Make Plans to join us virtually.
2025 Mexico Sales Mission
January 13-17
The 2025 Mexico Sales Mission will give an opportunity for U.S. partners to reach key trade contacts in the Mexico travel industry. Registration closes October 16, 2024.
2025 India Sales Mission
January 13-17
The 2025 India Sales & Media Mission will give an opportunity for U.S. partners to reach key trade and media contacts in the India travel industry. Registration closes October 4, 2024
Click here to view our full calendar of events.
Brand USA Around The World
Capital Region USA Global Travel Exchange
September 16-18 | Charlottesville, VA
Brand USA Attendees: Dani Campana, Amanda Davis
Tennessee Governor's Conference on Hospitality and Tourism
September 25-27 | Chattanooga, TN
Brand USA Attendees: Fred Dixon, Aaron Wodin-Schwartz
Hawaii Tourism Conference
September 29 - October 2 | Oahu, HI
Brand USA Attendees: Fred Dixon, Suzy Shepard, Maya Hua
Mississippi Governor's Conference on Tourism
October 2-4 | Hattiesburg, MS
Brand USA Attendee: Dani Campana
Travel Texas Summit
October 14-16 | Houston, TX
Brand USA Attendee: Jerod Fuchs
Missouri Governor's Conference on Tourism
October 15-17 | Kansas City, MO
Brand USA Attendee: Dani Campana
Brand USA Travel Week U.K. and Europe
October 21-24 | London, UK
Brand USA Attendees: Cassady Bailey, Skylar Clark, Chris Ellis, Jerod Fuchs, Maya Hua
IGLTA Global Convention
October 23-26 | Osaka, Japan
Destinations International Social Inclusion Summit
October 28-30 | Spokane, WA
Travel South International Showcase
November 30 – December 4 | Atlanta, GA
Brand USA Attendees: Skylar Clark, Dani Campana
In The News
CORPORATE
U.S. Breaks Record as World’s Most Powerful Travel and Tourism Market
TravelPulse | September 4, 2024
The World Travel & Tourism Council (WTTC) announced that the United States is the world’s most powerful Travel & Tourism market, contributing a record-breaking $2.36 trillion to the nation’s economy last year.
Brand USA, U.S. Customs and Border Protection Bring Global Entry to Japan and South Korea
TravelPulse | August 21, 2024
Brand USA and U.S. Customs and Border Protection (CBP) are teaming up to promote travel from Japan and South Korea to the United States.
Fred Dixon brings lessons from NYC Tourism to his new role at Brand USA
TravelWeekly | July 15, 2024
For Dixon, who started at Brand USA this month, the move from overseeing tourism strategy for one of the world's most visited cities to overseeing the strategy for the entire U.S. comes with some similar challenges and expectations.
Goodbye from Brand USA’s Thompson – and hello from new President and CEO Dixon
TravelWeek | July 15, 2024
Brand USA’s now-former President and CEO, Chris Thompson, bid the travel industry farewell in a heartfelt message on Friday, July 12. His statement was soon followed by greetings from Brand USA’s new President and CEO, Fred Dixon.
CONSUMER
Restaurants in the United States that The Bear pays tribute to
Gourmet de Mexico | July 22, 2024
The third season of The Bear is officially available in Mexico. The fascinating thing about the series is not only found in the original story, but also in the great contribution of the chefs who lead the gastronomic scene in the United States.
