News Release

Brand USA celebrates successful IPW 2024, strength of international inbound tourism

LOS ANGELES, CA (May 7, 2024) — Brand USA, the official destination marketing organization for the United States and premier sponsor of the U.S. Travel Association’s IPW, celebrates a productive week of partner appointments, trade meetings, and media engagements, all aimed at increasing inbound international visitation. 

Brand USA’s leadership, staff, and representatives participated in more than 700 meetings with international and domestic media, buyers, suppliers, as well as new and potential partners. 

“I am grateful to our partners at the U.S. Travel Association for bringing the world together in Los Angeles, California, for the 55th annual IPW,” said Chris Thompson, president and CEO of Brand USA. “It’s truly bittersweet to complete my final IPW in this role. As I have shared this week, I am very confident in the strength of the international inbound travel industry and know that Brand USA will continue to bolster its efforts to drive international visitation to new heights in the coming years.” 

A recording of the Brand USA press conference and other press items, including fact sheets, digital asset kits, press contacts, and more, are available at

U.S. Travel Association’s IPW 2024 hosted over 5,700 delegates, including 2,000 buyers and media from nearly 70 countries. For further information regarding IPW 2024 and details on IPW 2025 (Chicago, IL, June 14-18, 2024), please visit



About Brand USA

Brand USA, the destination marketing organization for the United States, was established by the Travel Promotion Act as the nation’s first public-private partnership to promote the United States as a premier travel destination and to communicate U.S. travel policies and procedures to worldwide travelers. The organization’s mission is to increase international visitation to the United States in order to fuel the U.S. economy and enhance the image of the United States worldwide. Formed as the Corporation for Travel Promotion in 2010, the public-private entity began operations in May 2011 and does business as Brand USA. According to studies by Oxford Economics, over the past ten years Brand USA's marketing initiatives have helped welcome 8 million incremental visitors to the United States, benefiting the U.S. economy with more than $58 billion in total economic impact and supporting, on average, more than 37,000 incremental jobs a year.

For industry or partner information about Brand USA, visit or follow us on Facebook, LinkedIn, and X/Twitter. To discover more about the USA and the boundless diversity of American travel experiences and authentic, rich culture, please visit Brand USA's consumer website; follow Visit The USA on Facebook, TikTok, and Instagram; and watch travel shows on GoUSATV.

Media Contacts