Brand USA launches television submissions site
Brand USA, the new tourism marketing body for the United States of America, has announced the launch of a bespoke website dedicated to television programme idea submissions.
TV.thebrandusa.co.uk has been built specifically to accept confidential television ideas from production partners, before a shortlist will be put before a Television Advisory Board. The Board will decide on the chosen submission(s) and will aim to work in partnership to create the programme(s).
The launch of the site secures Brand USA’s long term commitment to the UK and Irish markets and its intention of bringing America to life on the television.
Brand USA’s objective in-market is to rekindle the holidaymakers’ love affair with America – reclaiming the USA’s share of the market and positioning the country as a diverse destination still to be explored.
By highlighting the country as a fresh and unexpected destination, with welcoming and friendly locals, Brand USA’s intention is to promote the United States of America as the world’s leading tourism destination for UK and Irish visitors.
Jay Gray, Vice President of Business Development, Brand USA, said: “We know how incredible a destination can look on television and that, for many viewers, it’s what may inspire a booking for their next holiday. Whilst watching it on TV may be the next best thing, of course, nothing brings the sights and sounds of the United States to life as much as being here in person!”
For further press information, contact:
Sarah Barnett – PR & Communications Director, UK/Ireland | Brand USA
[email protected] / +44 (0)20 7845 6378
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About Brand USA
Brand USA is the nation’s destination marketing organization, dedicated to attracting legitimate international inbound travel to strengthen the U.S. economy, increase exports, create quality jobs, and promote community prosperity. By running data-driven campaigns and unifying messaging across industry and government, Brand USA positions the United States as a top global destination while providing current visa and entry information.
Over the past 13 years Brand USA has driven 11.3 million additional international visitors who spent $38.1 billion in the United States, leading to $82.9 billion in total economic impact and sustaining an average of more than 40,000 jobs each year. These efforts have generated nearly $11 billion in attributable tax receipts at the federal, state, and local levels.