News Release


Brand USA Connects the Global Travel Trade with U.S. Partners for Four Days of One-to-One Business Meetings

U.S. exhibitor-travel trade meeting at the Brand USA Pod on Brand USA Global Marketplace


WASHINGTON, D.C. (February 18, 2021)—Today, Brand USA, the destination marketing organization for the United States, announces four days of One-to-One Business Meetings for international buyers in Canada, Mexico, the U.K., and Europe (Germany, Austria, Switzerland, the Netherlands, France, Belgium, Italy, Spain, the Nordics, and Central Europe.) From Monday, March 15 to Thursday, March 18, 2021, (11:30 a.m. to 2:30 p.m. EDT) U.S. partners will have the opportunity to connect with international buyers who have a strong interest in leveraging opportunities to increase international visitation to the USA via a series of matchmade appointments. As part of the virtual event, Brand USA Global Marketplace’s “Video On-Demand” room will highlight new market updates, featuring the latest market insights affecting the travel landscape, both for the individual traveler and the travel trade industry as it adapts its strategies for recovery.

“Following the success of our recent ‘Focus On’ events, One-to-One Business Meetings will provide U.S. partners an additional opportunity to meet with key tour operators and continue discussions that bring operator customers to U.S. destinations, hotels, and attractions,” says Tom Garzilli, chief marketing officer of Brand USA.

Hosted on the always-on Brand USA Global Marketplace platform, One-to-One Business Meetings are available to all U.S. partners on Brand USA Global Marketplace and leading providers of U.S. programs in each market. Only mutually selected matches will be made with U.S. partners and international buyers having the opportunity to schedule up to eight, 16-minute appointments each day. U.S. partners and buyers alike can select how many days and meetings sessions they attend throughout the event.

“The event will deliver bespoke, direct connections for U.S. partners, as well as additional resources to build the foundations for the travel trade. Our priority is ensuring the meetings we facilitate are as productive as possible during this period of uncertainty as we navigate the road to recovery. Working together, we can come back stronger than ever,” says Garzilli.


As always, the travel trade may access Brand USA Global Marketplace free of charge. Advance registration* and Preference Selection for One-to-One Business Meetings is required and must be completed by Friday, March 5, 2021. Guests may register for the platform via

*Existing platform users do not need to re-register for the platform.

Additional information about the event is available at



About Brand USA

Brand USA, the destination marketing organization for the United States, was established by the Travel Promotion Act as the nation's first public-private partnership to promote the United States as a premier travel destination and to communicate U.S. travel policies and procedures to worldwide travelers. The organization’s mission is to increase international visitation to the USA in order to fuel the U.S. economy and enhance the image of the United States worldwide. Formed as the Corporation for Travel Promotion in 2010, the public-private entity began operations in May 2011 and does business as Brand USA. According to studies by Oxford Economics, over the past five years Brand USA's marketing initiatives have helped welcome 5.4 million incremental visitors to the USA, benefiting the U.S. economy with more than $38 billion in total economic impact and supporting, on average, more than 51,000 incremental jobs a year.

For industry or partner information about Brand USA, visit To discover more about the USA and the boundless diversity of American travel experiences and authentic, rich culture, please visit Brand USA’s consumer website and follow Visit The USA on FacebookTwitter, and Instagram.

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