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Visit California (also known as the California Travel & Tourism Commission) is a non-profit organization with a mission to develop and maintain marketing programs – in partnership with the state’s travel industry – that keep California top-of-mind as a premier travel destination. According to Visit California, travel and tourism expenditures totaled $121.2 billion in 2015 in California, supporting jobs for 1,058,000 Californians and generating $9.7 billion in state and local tax revenues.