Florida Tourism Industry Marketing Corporation (Visit Florida)
VISIT FLORIDA, the state's official tourism marketing corporation, serves as Florida's official source for travel planning to visitors across the globe. VISIT FLORIDA is not a government agency, but rather a not-for-profit corporation created as a public/private partnership by the Florida Legislature in 1996. As the Sunshine State's No. 1 industry, tourism was responsible for welcoming 105 million visitors in 2015 who spent $89.1 billion and employing 1.2 million Floridians. According to the Office of Economic and Demographic Research, for every $1 the state invests in VISIT FLORIDA — the official tourism marketing corporation for the state of Florida — $3.20 in tax revenue is generated.