British Airways Holidays Co-op
Brand USA and British Airways partnered together to create a turnkey program for destination partners to reassure, inspire and encourage travel to the US. The campaign includes a partnership with a trusted media publisher and coverage on key British Airways channels to maximize exposure on high traffic pages, providing destination specific reporting and bookings.
Program Benefits
- Increase room night bookings to your destination.
- Featured placement across high traffic areas on BA.com.
Dates
Start Date:
End Date:
Material Deadline:
November 8, 2021
Opportunities Available
- unlimited
Markets
United Kingdom
Package Details
Tier 1: Gold
- On and/or offline channels via media partnership with 1 of the following publications
- The Guardian
- The Telegraph
- MailMETRO Media
- PPC Campaign through Google
- Included on USA landing page
- PPC campaign to drive to relevant content on ba.com
- Articles
- Information pods
- Destination specific offer
Tier 2: Silver
- On and/or offline channels via media partnership with 1 of the following publications
- The Guardian
- The Telegraph
- MailMETRO Media
- PPC Campaign through Google
- Included on USA landing page
- PPC campaign to drive to relevant content on ba.com
- Articles
- Information pods
- Destination specific offer
Tier 3: Bronze
- PPC Campaign through Google
- Included on USA landing page
- PPC campaign to drive to relevant content on ba.com
- Articles
- Information pods
- Destination specific offer