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British Airways Holidays Co-op

Brand USA and British Airways partnered together to create a turnkey program for destination partners to reassure, inspire and encourage travel to the US. The campaign includes a partnership with a trusted media publisher and coverage on key British Airways channels to maximize exposure on high traffic pages, providing destination specific reporting and bookings.

Dates

Start Date:
End Date:
Material Deadline:
Opportunity Close : Ongoing

Opportunities Available

  • unlimited

Markets

GB-flag-icon
United Kingdom

Package Details

Tier 1: Gold

Market Value

$37,000USD

  • On and/or offline channels via media partnership with 1 of the following publications
    • The Guardian
    • The Telegraph
    • MailMETRO Media
  • PPC Campaign through Google
  • Included on USA landing page
  • PPC campaign to drive to relevant content on ba.com
    • Articles
    • Information pods
    • Destination specific offer


Tier 2: Silver

Market Value

$24,590USD

  • On and/or offline channels via media partnership with 1 of the following publications
    • The Guardian
    • The Telegraph
    • MailMETRO Media
  • PPC Campaign through Google
  • Included on USA landing page
  • PPC campaign to drive to relevant content on ba.com
    • Articles
    • Information pods
    • Destination specific offer


Tier 3: Bronze

Market Value

$16,850USD

  • PPC Campaign through Google
  • Included on USA landing page
  • PPC campaign to drive to relevant content on ba.com
    • Articles
    • Information pods
    • Destination specific offer