Analytics

OVERVIEW

The study, led by Oxford Economics, provides a detailed analysis of the ROI of Brand USA’s marketing efforts for the year ended September 30, 2017 (Fiscal Year 2017). The study utilizes an econometric model to quantify the incremental visits to the U.S. generated by Brand USA activities in each of the markets where Brand USA was active in FY17.

According to the results of the study, since Fiscal Year 2013 Brand USA’s marketing efforts generated:

  • 5.4 million incremental visitors who spent
  • $17.7 billion on travel and fare receipts with U.S carriers, resulting in 
  • $38.4 billion in total sales, which support over 
  • 51,580 new jobs

According to the results of the study, in 2017 Brand USA’s marketing efforts generated:

  • 1.16 million incremental visitors who spent
  • $4.1 billion on travel and fare receipts with U.S carriers, resulting in 
  • $8.5 billion in total sales, which support over 
  • 54,212 new jobs

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