Brand USA is seeking a Marketing Project Management vendor, consultant or freelancer to work with our Consumer Marketing team on projects related to Brand USA’s Global Sponsorships and Brand Partnerships. The vendor/consultant will report to the Director, Global Sponsorships, and be responsible for supporting the director in developing and managing the successful execution of Brand USA’s annual global sponsorship and brand partnership programs across travel, film, music, entertainment and sports. This will include supporting the design and management of programs from conception to completion, including: managing the successful integration of partners and related requirements into Brand USA marketing, communications or trade initiatives to amplify our efforts and further our mutually beneficial goals.
Brand USA in conjunction with the Ministry of Culture and Tourism of the People’s Republic of China is cohosting the 13th U.S. – China Tourism Leadership Summit in Seattle, Washington. The is an annual event that brings leaders of the Chinese and U.S. tourism industries together for business sessions and networking opportunities. With a limited number of industry executives in attendance, the summit is an ideal environment for participants to forge valuable relationships that mutually benefit the tourism industries in both countries. Summit locations alternate between China and the United States each year. Summits have been held as far west as the Big Island of Hawaii and as far east as Orlando, Florida in the United States.
The purpose of the Request for Proposal (RFP) is to identify the appropriate agency or agencies that can provide In-Country Social Media Community Managers to oversee Visit the USA’s social media presence in key International markets. The appropriate agency or agencies will help identify in-country community manager(s) responsible for translations and localization of our global content, and the execution of Visit the USA’s engagement strategy across a network of social platforms. Visit the USA has a community management need in: Australia, Mexico, Brazil, South Korea, Japan, India, Canada, Sweden, Chile, Colombia, China. The In-Country Social Media Community Manager will report through a Global Community Manager identified by Visit the USA. You may apply for any single, combination, or all of the markets listed above based on your history and experience.
***UPDATE: Brand USA has postponed this RFP.
The purpose of this RFP is to identify the appropriate integrated travel marketing and media/public relations firm (Representation Firm) to represent Brand USA’s interests in China (excluding Taiwan and Hong Kong). The selected Representation Firm will be considered Brand USA’s in-market expert, with the purpose of helping to build and maintain top-of-mind awareness of the USA as a premier travel destination in order to increase international visitation, spend, and market share for the United States. As an extension of the Brand USA team in market, the Representation Firm will ensure all in-market activity represents Brand USA in ways that support the organization’s strategies and mission, while protecting and preserving our integrity and brand.
The purpose of this RFP is to identify the appropriate insourced PR agencies that can provide an onsite consultant(s) to help with a variety of communications and media relations initiatives with the goal of promoting Brand USA as a premier travel destination through international consumer media coverage. This vendor will work closely with the Director, Consumer and Trade Public Relations and Vice President of Integrated Marketing to develop and implement a comprehensive and cohesive global public relations platform.
**UPDATE: Brand USA has terminated this RFP. Please refer to the new RFP posted for Global Social Media Community Management Services.
Brand USA is seeking a vendor to work with our Integrated Marketing team and provide Global Social Media Community Manager services. The vendor will report to the Senior Director, Consumer Marketing, and will help coordinate the execution of social media processes, content, community management tactics and translations, across key international markets of focus for Brand USA. These markets are the UK, Canada, Mexico, Brazil, China, South Korea, Japan, Germany, France, Sweden, Chile, Columbia, Australia, and India. This vendor will serve as an important liaison between Brand USA and its global agency partners to ensure timely and efficient campaign execution, and supports the maintenance of brand standards across all social platforms, and ensures content is relevant to each market audience.
The purpose of the Request for Proposal (RFP) is to identify a vendor to examine key Brand USA partner programs and produce case studies detailing the quantitative and qualitative impact of these programs on both the Brand USA and Partner. The case studies will help Brand USA tell the story of their success with industry partners and assist the organization in recruiting more and deeper industry partnerships.
***UPDATE: Please refer to the revised schedule for date changes.
The purpose of this RFP is to identify the appropriate integrated travel marketing and media / public relations firm (Representation Firm) to represent Brand USA’s interests in Korea. The selected Representation Firm will be considered Brand USA’s in-market expert, with the purpose of helping to build and maintain top-of-mind awareness of the USA as a premier travel destination to increase international visitation, spend, and market share for the United States. As an extension of the Brand USA team in market, the Representation Firm will ensure all in-market activity represents Brand USA in ways that support the organization’s strategies and mission, while protecting and preserving our integrity and brand.
The purpose of this RFP is to identify the appropriate agency to support Brand USA’s strategic global communications, media relations, and public relations priorities. Brand USA continually works to build brand awareness and credibility to communicate U.S. travel policy both internationally and domestically. Our desired partner will have the capacity to provide strategic counsel and direction, actively share and promote our message, amplify our successes, and position the business case of how travel positively impacts the United States economy – at the national, regional, and local levels.
***UPDATE: Please refer to the revised schedule for date changes.
Brand USA is seeking an organization to provide a variety of graphic design support to better present itself to industry stakeholders, federal partners, and private sector travel professionals. With this RFP, we are seeking a firm with expertise in Collateral Design Support, Presentation and Infographic Design, Experiential Design for Domestic Trade shows and other activations, and Promo Item Production and Management -to support our various corporate initiatives and events.
The purpose of this RFP is to identify the appropriate vendor to supply a software as a service product to aggregate and manage user generated content from social media platforms. Our objective is for continuous improvement in curating and surfacing user generated content on our social media platforms, websites and publicly facing screens.