Global Communications & Public Relations Agency
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Brand USA is seeking a global communications and public relations firm to serve as a cross-organizational resource for strategic media relations and communications. This agency will support Brand USA's existing global PR efforts by providing expertise in earned media strategy and strategic messaging to protect and enhance the USA's brand image worldwide. This agency will work closely with Brand USA's in-house PR team and international agency network, ensuring alignment with overall strategy while offering additional support in key markets where conditions shift. With a primary focus on international visitors, the selected firm will help strengthen Brand USA’s presence in key global markets, ensuring messaging resonates with travelers and reinforces the U.S. as a welcoming and open destination. The agency will also support Brand USA in telling its story, amplifying its impact, and merchandising its work to key media across the U.S.
Brand USA is seeking proposals from qualified social media and content creator agencies to handle our social media marketing and content creator marketing across key international markets (Australia, Brazil, Canada, Colombia, France, Germany, India, Mexico, South Korea, Japan, and the U.K). Brand USA is open to working with agencies that have expertise in either social media or content creator marketing or both. This agency(ies) should have a global footprint, ideally with a presence and expertise in some or all our key markets. This agency (or agencies) will work in conjunction with Brand USA, as well as our existing roster of agencies (e.g., brand and creative, media planning and buying, public relations, in-market trade representation, etc.), to ensure brand-led marketing, co-op marketing, and ad hoc campaign efforts are effective across our social ecosystem and drive an increase in international visitation and spend to the USA.
Social Media + Content Creator Marketing RFP
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